Real Estate SEO: How Optimising a Property Developer’s Website Increased Listings Visibility by 60%

Our client operates in a niche real estate market, developing mixed use properties for residential and commercial use, aligning with the property demand in their area, appealing to large amounts of home buyers, tenants, and businesses alike. The client had recently branched out on his own, opening his own property development business. He had finished building his website, but wanted help in ensuring his SEO strategy started on the right foot. He wanted to increase listing visibility within 5 months, which was a challenging, but achievable goal, with the right strategy in place.

As with any real estate market, our client was in a competitive niche, competing against large multi-national and international names in the industry, who had been holding the top places in search results for years. As his website was also relatively new, it wasn't gaining the online visibility he needed to reach his target audience and drive organic traffic to his website. He was on the fence about paid advertising, wanting us to focus on organic visibility. As a property developer, he needed to attract his audiences attention and drive them to his website, so that he could generate leads, and conversions.

As with any new SEO strategy, our approach started with comprehensive keyword and competitor research, identifying high-intent keywords and phrases, along with identifying any gaps in his competitors strategy that we could use to our advantage. With so much focus on user-experience (UX) in SEO, we started working on the technical SEO elements of the website. This included implementing a clear URL structure, schema markup, and speeding up the web page loading to under 3 seconds.

We also ensured the site was HTTPS secured to improve credibility and trust. Next, we tackled the on-page elements of the website, optimising meta tags with targeted keywords, ensuring the content was high quality, along with implementing a strong internal linking profile. We created high-quality content that aligned with the clients audience, acquiring high quality backlinks from relevant websites in the industry.

Aligning with Google's mobile-first indexing approach, we ensured the site was responsive, ensuring it worked seamlessly on mobile devices. Our final step was to focus on local SEO, introducing location-based high-intent keywords, optimising the clients Google Business Profile, and acquiring local citations and backlinks.

Through our bespoke real estate SEO strategy, our property developer clients website has increased listing visibility by 60% in only 5 months, and we are expecting his visibility to continue sky-rocketing in the coming months, as we continue to monitor and adjust his strategy, ensuring that it is relevant, up to date, and effective.