Our client is a reputable real estate business in Portugal. They specialise in villa rentals and sales, attracting new home owners, investors, and those that are looking for a second home. Their clients are from around the world, which means that they need to attract a global audience. Their team is experienced and professional, with a wealth of real estate knowledge in the area. Showing that they needed to increase organic website traffic, improve rankings, and boost overall online visibility.
Meeting with the real estate partners, it was clear that their website was not achieving the clicks and impression it needed to generate enough organic traffic. The keywords they were using were under performing, and their site had several technical SEO issues, including not having any schema markup, and a poor URL structure. Understanding our clients concerns, along with their goals, and expectations, the expert Genie Crawl team got to work, crafting a bespoke SEO strategy that focused on on-page SEO.
The first step of any successful SEO campaign is to conduct thorough keyword research, identifying high-value keywords, and then optimising their web pages using the targeted keywords to boost their ranking in search results. Our team of writers got to work creating and optimising the content, focusing on relevant topics. Each piece of content was optimised with the targeted keywords, along with compelling meta tags, and excellent internal linking. We carried out numerous audits to determine on-page SEO issues, with most pages needing optimised title tags, meta descriptions, headers, and images. Website navigation and user experience also had to be addressed, ensuring pages were mobile friendly and accessible, improving loading times, and optimising URL structures. Schema markup was also implemented to improve visibility.
Our real estate client is thrilled with the result after only 9 months. Their organic links have grown from just over 800 clicks to close to 1.5 million clicks. This was achieved through keyword targeting and on-page SEO. Organic impressions also improved thanks to content creation, sharing new, fresh, and relevant content consistently. This was a strategic project to help our real estate client improve their online presence and boost leads. They experienced a substantial growth in visibility and organic traffic, showing the impact of on-page SEO on real estate businesses. Focusing on clear and actionable strategies, our team was able to transform the online visibility of this real estate client.
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