Boosting SEO and Engagement with Strategic Blogging for a B2B Service Provider

A well-established B2B service provider with more than 40 years’ experience was facing increased competition in their niche. The competitors were large multi-national companies with large marketing budgets. Working within a set geographical area, our client experienced a drop in website traffic and leads, as a result. They have good reviews, a trained team, and they use industry grade products and equipment, but they struggled in boosting their SEO and engagement. With a limited budget, they approached us in the hope our one-off services would help them achieve their goals.

During our initial consultation, the client told us they wanted to increase visibility, engagement, and conversions. They want a competitive edge over these large multi-national companies that were coming in and poaching their long-term clients, while making it difficult to acquire new customers. The focus was to improve their online visibility, engagement, and leads. At the same time, they were very tight with their budget and wanted to see tangible results. We provided them with a free, no obligation evaluation and quote, which they accepted.

Being a B2B service provider, we knew their clients were going to be business decision-makers that needed quality information to make the best decision for their business. We used a strategic blogging campaign to boost SEO and engagement with fresh, relevant content that search engines love. We recommended five blogs per week, ensuring that fresh, high quality, and relevant content was published on a regular basis. Each blog is keyword researched, unique, and high quality. Focusing on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), along with optimising meta data and images, we focused on boosting online visibility to drive qualified traffic to their website. This also included ensuring the blog posts were fast loading and mobile friendly, while monitoring their performance, and providing our client with transparent monthly reports to show the results.

We helped this B2B service provider with a strategic blogging campaign to boost SEO and engagement. With this campaign we have increased website traffic by close to 60%, increased lead generation by more than 54%, and improved their ranking across most of their targeted keywords. By developing trust with regular blog posts, showing authority, and transparency, we have helped them boost their conversions considerably. SEO rankings, website visitors, and user engagement continues to increase steadily month on month.