Knowledge Centre

AI, along with machine learning, are heavily impacting digital marketing. From social media, pay per click advertising, to content marketing, AI is influencing all fields.

Search engine optimisation (SEO) is an important part of digital marketing. Every year Google updates their algorithms, which leaves marketers and business owners rushing to adjust their strategies.

Pay-Per-Click (PPC) advertising is constantly evolving, with new PPC trends coming into play. 2025 is no different.

Cost-Per-Click (CPC) is a metric used in Pay-Per-Click (PPC) advertising. It measures how much you pay for each click on your adverts.

Search engine optimisation and Google Ads is the ultimate combination to increase traffic to your website.

As an ecommerce business owner, you need to focus on staying ahead of the competition. This means having a proven strategy to help you gain a competitive edge, boosting your visibility online, reaching your targeted audience.

Businesses today need to choose marketing strategies that boost visibility, engagement, and return on investment (ROI). The two most effective digital marketing strategies today are search engine optimisation (SEO) and pay-per-click (PPC) advertising.

As an ecommerce business owner, you know the importance of search engine optimisation (SEO) to boost the visibility of your online store and reach your targeted audience.

When your product pages are optimised for Google and Bing, you have a twenty four hour sales representative working behind the scenes, capturing your audiences attention, engaging with them, and converting them at any time of the day or night.

In this competitive digital world, an engaging and compelling product description can be a major deciding factor on whether you make a sale or your visitor abandons their cart. This is where effective product descriptions are essential.

YouTube is growing at a rapid rate, as more online users prefer visual informative over text. In fact, more than fifty percent of YouTube users are between the ages of eighteen and thirty four years of age, though you can reach all ages with the right YouTube SEO (search engine optimisation) strategy.

Social media and search engine optimisation (SEO) are different, yet they work together to boost website traffic, brand visibility, engagement, and can improve your ranking in search engine results pages (SERPs).

Ecommerce has grown exponentially over the past few years with Ecommerce growth rate worldwide for 2025, expected to be up to ten percent, meaning that global ecommerce sales can reach $5.9 trillion.

Pinterest was launched in 2010, quickly becoming a popular platform to share decorating tips, recipes, crafts, and more. The site has transformed from being a digital bulletin board to a visual search engine, making it an important part of an effective search engine optimisation (SEO) strategy.

We live in a digital world where everything is connected from your reputation to search engine optimisation (SEO) and your pay-per-click (PPC) campaign to your online presence. When one aspect of your digital market does well, it boosts your digital marketing factors.

Most people don't think that search engine optimisation (SEO) and social media re linked. Social media is not a direct ranking factor, but it is a powerful way to improve online visibility, drive traffic to your site, and ensure your content reaches your targeted audience.

The search engine optimisation (SEO) landscape is constantly evolving and it's expected that backlinks will become a thing of the past at some point.

You are probably wondering if guest posting is still worth it in 2025. Guest posting is publishing an article on someone else's website. This is done to boost brand awareness, driving referral traffic to your website.

Digital PR strategies are one of the leading digital marketing strategies. Traditional PR relied on radio, television, and billboards, while digital PR relies on creative digital campaigns, incorporating search engine optimisation.

Your backlink strategy is unique to your business. Every business is different with different marketing needs. Each industry has its own set of challenges.

Website migration can be a daunting process, impacting your search engine optimisation (SEO) efforts when not carried out effectively.

Schema markup is a name for the structured data on your website. It improves how search engines understand your content and how it is displayed in search results.

Close to ninety eight percent of websites use JavaScript, yet the biggest challenge is optimising them for search engine optimisation (SEO). This makes JavaScript essential.

Core Web Vitals are metrics Google takes into consideration when it comes to the user experience of your website. When you meet these metrics, you increase your chances of a better ranking on search engine results pages (SERPs).