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Sentiment analysis uses natural language processing, machine learning, and analytics to determine whether the emotional tone behind words is positive, neutral, or negative.

Nanoinfluencers typically have a following of between one thousand and ten thousand people and they create on a much smaller scale, but they are still able to influence.

Micro-moments are a customers path to a quick purchase, it's spontaneous and intent-driven. Businesses that understand this behaviour, responding with speed and relevance, can influence the consumers decision-making process.

Hyper-personalised marketing is essential for businesses that want to stand out and gain a competitive edge. When you use AI to tailor your content for each and every customers, you create experiences that are relevant and impactful.

It doesn't matter if you are a service-based business, retail store, or a multi-location brand, customer reviews are a powerful tool to improve your local SEO rankings.

When you implement a strong privacy policy that collects user consent, providing your customers with the ability to choose what data is used, shows your commitment to their customer rights.

When you create a smart content strategy that showcase local relevance, consistent value, and niche expertise, you have the ability to outperform any big brand.

Unlike traditional methods, predictive lead scoring method works with real time data, eliminating any guess work. It offers numerous benefits, helping you drive high quality conversions.

One of the most powerful tools in digital marketing today is predictive analytics, helping marketers make informed decisions, optimising their marketing strategies effectively.

Using advanced analytics, combined with social listening tools, can help you understand how your user-generated content is contributing to your long-term brand equity.

In today's AI-driven search environment, your ranking isn't the only thing that limits your visibility, it's whether AI recognises your brand as a credible source.

In 2026, AI-driven search experiences, powered by generative answers and large language models (LLMs) are now at top choice for users discovering information online.

As 2026 gets into full swing, platforms mature, and algorithms evolve, businesses are under pressure to prove revenue impact with the focus shifting from surface-level metrics to performance-driven insights.

When you speed up your site, offer seamless navigation, and a responsive web design, you can attract your audience, keep them engaged on your site for longer, and improve conversions.

The most common strategy was burying negative news by publishing positive, search engine optimised (SEO) content that pushed the negative information to the lower pages in search results.

App development that is carried out focusing on strategy, target audience, security, and flexibility will benefit the majority of today's businesses, including small businesses.

Website design is more than aesthetics, its about providing users with easy navigation and an enjoyable experience, while building authority, credibility, and trust, boosting your ranking in search results.

While its easy to focus on metrics, it's important to remember each leads needs, preferences, and paint points, building a relationship with your leads and providing them with value.

When was the last time you bought anything online without scrolling through the reviews first? The majority of online shoppers today rely on reviews and star ratings to make their purchasing decision.

If your social media strategy is posting random posts and hoping to achieve results, you are wasting your time and resources. Posting and hoping for the best doesn't work in the social media realm.

When you understand the numbers your report shows, you are able to make immediate adjustments to your campaigns, ensuring you receive the best results.

The most common mistakes to avoid include poor targeting and not monitoring and adjusting your campaigns regularly, along with using low-quality landing pages, and not testing your creatives.

Paid advertising can be a powerful tool to help you grow your small business, but budgeting is essential. If you spend too little, your adverts may not gain traction. Spending too much without an effective strategy in place, you can risk wasting your money and not achieving your desired results.

Paying for ads can enhance your digital marketing efforts. If you need help with your paid advertising campaign, or you are still unsure if it is right for your business or not, contact Genie Crawl.