Website speed has become an essential part of search engine optimisation (SEO) performance. Fast page loading speeds improves user experience, contributing to improved search ranking.

Studies have shown that a person will spend approximately three minutes on a task before they are distracted, taking around twenty minutes to get back on task.

Edutainment is a mixture of education and entertainment, an effective marketing strategy being used by businesses throughout the world. It combines educational content with entertaining media.

With billions of people using mobile devices, social media, and online shopping, customers are constantly fed new information and adverts.

AI powered tools, such as ChatGPT to Google's Search Generative Experience (SGE), search engines are evolving at a rapid raped, providing faster and more relevant answers to search queries.

Search engine optimisation (SEO) is focused on improving your websites visibility and ranking position in search engine results pages (SERPs).

Precision is paramount in a world where knowledge is a simple click away. Google, the search engine giant, is passionate about upholding accuracy amongst the vast volume of information published daily, while serving billions of search users daily.

Information gain SEO is a way to improve search engine results pages, while combating copycat content and AI Overviews.

AI summaries are not simply a new feature on search engine results pages (SERPs), it is here to stay, changing how users get answers and reorganising the visibility of content and websites.

Content creators today need to stay up to date with Google's algorithm updates, ensuring that they continue to create high quality content that provides their readers with value.

Businesses around the world are all competing for online engagement and visibility. The question on everyone’s lips these days is how to create high quality and SEO-friendly content.

We live in a digital world where the creation and publishing of high quality content is essential to your business success.

You could be missing out on valuable information if you are measuring your sales attribution based on the last place your customer clicked before they converted.

Google's Knowledge Graph is an enormous database that enhances Google Search's ability to understand and delivery accurate results to users.

Generative Artificial Intelligence (AI) is impacting the creative industries. AI is able to create new content using patterns learned from data collection and analysis, becoming a vital tool in advertising, gaming, film, music, and more.

Google has been rolling out AI search results since March 2024. The generative search results, known as Search Generative Experience (SGE) are AI deep search results that are impacting organic traffic in 2025.

We are in a new era of digital marketing that demands authenticity and transparency. This approach is known as “human-first” advertising and it all starts with humans.

Internet users have become focused on security threats, looking to keep their online activity private and their data from being collected.

Businesses today are focused on increasing sales and improving customer service. Enter chatbots and AI assistants. The chatbot market size is expected to exceed $27 million in the next five years.

Artificial Intelligence (AI) in predictive analysis is valuable in identifying trends and patterns, helping you make informed decisions regarding your Google Ads targeting, budget allocation, and bids.

In a world of innovation and transformation, artificial intelligence (AI) is reshaping advert performance and conversion rates. AI helps to identify consumer behaviours, personalising campaigns, and automating repetitive tasks.

Social media platforms have evolved over the years, changing from a simple tool to stay connected with family and friends into a powerful marketplace. More businesses are using Facebook, Instagram, and TikTok to boost sales in 2025.

Digital marketing is constantly evolving and it has changed how businesses connect with their audiences. With an increase in opportunities, questions regarding ethical responsibility starts to arrive.

Converting search traffic into customers is a strategic approach. Many businesses rely on Pay Per Click (PPC) advertising, but you can improve your organic traffic conversion rate without PPC.