Knowledge Centre

If you own an international website that has a .com domain name, such as geniecrawl.com, then server location becomes more important.

Redirect chains and loops are not only frustrating for your website visitors and could result in higher bounce rates, but they are also detrimental to your crawl budget, slowing down page indexing.

Pagination is not an easy process. Chances are you've already encountered product lists that span numerous pages, or multi-page articles.

One of the factors influencing website performance is how fast the browser can load the resources that your web page needs, such as fonts, scripts, images, and style sheets.

Crawl budget is an important search engine optimisation (SEO) element that websites need to focus on. Crawl budget is essential when it come to larger websites that may have millions of web pages, or websites with pages that change on a daily basis.

When your non-important pages are indexed, it means search engines have less time to index the rest of your site, your important pages.

In today's digital landscape, data drives decision making, which means managing information collected on your website is essential to your online success.

Chances are by now you are familiar with technical SEO. We have covered technical SEO is a number of our blogs, focusing on the importance.

How you browse the internet has transformed over the years. In 2025, one of the focuses of digital marketers is Google's mobile-first indexing.

Google Passage Ranking has been around for four years. It was rolled out in 2021. Google Passage helps you deliver accurate information in search results.

Are you ready to take your website global? Optimising your website for an international audience is an essential step to achieving global online success.

Lazy loading images for SEO is a very popular technique that improves page loading times and user experience by deferring the loading of non-essential content until needed.

International SEO is used by companies that want to market to a global audience, creating localised content in your first language, such as a UK business targeting an audience in the US.

There are a number of challenges you may face if using JavaScript, especially when it comes to your search engine optimisation (SEO) efforts.

A well-structured website is more than visually appealing, it's an essential part of a successful search engine optimisation (SEO) strategy. Your website architecture plays an important role in how search engines crawl and index your site.

When you understand why users click on certain search results, you can improve your own click through rates in search engine results pages (SERPs).

Inclusive design is essential in today's evolving landscape. It helps you create a transparent and dynamic website that provides an all-inclusive experience.

With the digital marketing landscape constantly evolving, staying ahead of search engine algorithms is essential to ensure you remain visible online.

Creating a customised and effective search engine optimisation (SEO) strategy requires strategic thinking, combined with technical savvy.

Core Web Vitals gained attention in 2020, when Google announced them as a new set of user experience (UX) metrics that were to become a search ranking factor.

The digital landscape today is brimming with competing websites and apps, meaning minor details can make a major difference to your success.

Your website structure, along with navigation, are important parts of an effective SEO strategy. These elements affect how users and search engines find and access your content.

You can have the best offer, but your audience won't convert if they don't stick around to find out more. Slow loading pages are one of the most common causes of landing page bounce rates.

When a website visitor arrives on your website, but leaves quickly, it sends a signal to search engines. A person arriving and then abandoning your site quickly is referred to as a bounce rate, an important SEO metric.