Knowledge Centre

More B2B brands are relying on video marketing, yet they still hesitate when it comes to explainer animations and videos.

Ad fatigue is about boring, repetitive, and deaf messaging. Your best performing advert could be a few days away from being irrelevant.

Splitting campaigns by device or location can be a good move to improve your spending and bidding, helping you reach your targeted audience effectively.

Successful branding isn't simply ensuring your logo is recognisable, it's about creating a consistent experience that impacts every customer interaction, no matte what platform or channel they are using.

Website accessibility is essential in today's digital landscape, ensuring you reach your audience, whether they have a vision problem or motor motor disabilities.

User experience (UX) has a major impact on your websites Search Engine Optimisation (SEO). When you provide an excellent online experience, you boost user engagement, improve brand loyalty, while attracting new visitors.

The buyers journey has changed with many buyers doing research anonymously and by the time they reach your sales team, they have already make their decision.

Predictive analysis provides valuable insights into what you can expect in the next few days, weeks, or months, in terms of user behaviour, search terms, and more.

As humans, we rely on our family, friends, and colleagues for recommendations, or we turn to the internet, relying on recommendations from strangers on the internet.

The great benefit of digital marketing over traditional marketing methods, is you have the ability to measure your success.

The digital world is constantly evolving and attributing conversions and revenue to the right touch points has become essential to your success.

Today, we live in a mobile-first world, where companies have shifted their focus to mobile. This means when designing your website, you need to focus on small screen sizes.

Without video SEO it can be impossible to get exposure on YouTube. When you create great content, you still have to ensure your video gets in front of your target audience.

Lead scoring helps to reduce wasted time and energy. It eliminates the need for your sales team to focus on prospects that will never convert.

The top 5 ASO metrics you should be tracking for your app success includes visibility, conversions, growth, feedback and monetisation.

Typography when combined with an effective strategy, aesthetics, and functionality, it can relevant your brands identity, boosting engagement, while helping you differentiate yourself from your competitors.

Reputation management has changed over the years. From protecting your brand in the real-world, you now have to keep an eye on what others say about your business online, especially on social media.

When it comes to digital design, the smallest step can make the biggest impact. Micro-animations are subtle, almost impassible for your visitors to notice.

Interactive brand elements are necessary in today's competitive digital landscape. When you focus on user interaction, creating an engaging website, you can improve user retention.

Heatmaps are valuable visual tools that show you how your visitors interact with your website. They provide valuable insights when it comes to optimising your call to action (CTAs).

In today's digital world, it's essential your website is organised and visually appealing, providing your website visitors with a great browsing experience.

While publishing high quality and valuable content is important, it is not enough, you need to ensure your website is optimised for success, showing your content to your target audience.

User behaviour is constantly changing, along with user expectations. Businesses with outdated websites need to work harder to gain their audiences trust.

Urgency is a powerful psychological trigger, motivating your website visitors to take action. It creates a sense of fear of missing out (FOMO), scarcity, and an urge to avoid regret.