Knowledge Centre

Last month, Google rolled out a brand new AI mode experiment that was granted to only a few selected individuals.

The future of SEO thanks to AI tools is a major question that we, at Genie Crawl, need to answer on a regular basis. AI is transforming the SEO landscape as we know it.

Search is constantly evolving and people are not only typing their queries into Google these days, they are asking AI chatbots and voice assistants to provide them with answers.

A/B testing is a valuable method to improve your Pay Per Click (PPC) campaign success, though it tends to be overlooked to businesses that find PPC management tedious and overwhelming.

NAP (Name, Address, and Phone Number) is an essential aspect of local search engine optimisation (SEO). Google prioritises customer experience, providing accurate information to its users.

Pay Per Click (PPC) advertising has always relied on a strategic approach from setting the right bids, targeting the right audience, and delivering the right message, at exactly the right time.

A customised search engine optimisation (SEO) strategy is essential to any company's online success. Forty four percent of customers start their shopping process with an online search.

Imagine a small deli opening in your area, but no one is going there, they cannot attract any customers. They find out about Google Business Profile and start getting Google Reviews.

Many business owners are confused by Google Ads and Facebook Ads. Each has it's own benefits and choosing the right one has a major impact on your return on investment (ROI).

Local SEO is a powerful tool for local businesses that rely on their local communities. With an effective and customised local SEO strategy you can dominate 'near me” searches in 2025.

Search engine optimisation (SEO) is essential to your online success. Everything on the internet is a piece of content or links between content.

JavaScript helps create interactive and dynamic websites, at the same time, it can cause issues when it comes to your website crawlability and indexability, not to mention your site speed.

The digital landscape is evolving at a rapid rate and Artificial Intelligence (AI) is one of the biggest impacts that is transforming search engine optimisation (SEO) as we know it.

Google Maps is more than a GPS navigation tool, it is used by consumers to find local and high rated businesses in their location.

In today's fast-paced digital world, you cannot afford for your website to be the one where your audience has to sit waiting for it to load.

Artificial Intelligence (AI) is transforming content creation as we know it. AI-generated content was considered a novelty, yet today it powers everything from social media posts to product descriptions.

Structured data is organising pieces of information in code snippets, helping search engines understand the context of your web pages.

The very first visitor to your website is a search engine crawler or bot. If your website is not crawlable or indexable, then your audience won't be able to find you online.

Going viral is a major achievement when it comes to social media marketing. Video content can boost your brand visibility, attracting thousands, if not millions, of followers, boosting engagement.

Voice search has transformed search engine optimisation (SEO) in 2025. We live in a world where your spoken words can connect you to the information you are searching for.

In today's vast digital marketing landscape, businesses are always looking for new and innovative ways to engage with their audience.

The search landscape has evolved with zero click searches and AI overviews. With AI-generated summaries, offering direct answers that appear at the top of search results, users do not need to click and visit a website to find the information that they need.

Both short-form and long-form content works in 2025. The one you choose should be determined on your audience and business goals.

With the rise of AI for content creation, it has changed SEO as we know it. While it may be convenient and speed up the content creation process, it's essential to focus on quality, uniqueness, and user intent.