The secret lies in creating search engine optimisation (SEO)-friendly content that meets Google’s requirements, while engaging your audience.

The good news is that the digital world offers numerous opportunities, with the right marketing mix to enable small businesses to compete online, attracting customers, and growing sustainably.

Chances are you have experienced seeing the same adverts on your social media feeds after searching for a product or service online, this is retargeting.

Pay-Per-Click (PPC) advertising and search engine optimisation (SEO) are seen as two separate strategies, yet when you use them together, you create a powerful combination that enhances your online visibility.

With limited budgets, reduced brand recognition, and limited resources, small businesses are often overlooked as big brands enjoy brand recognition, large budgets, and extensive resources.

While numerous elements play a role in your online performance, the quality of backlinks you acquire can impact your success in a positive or negative manner.

Positive customer reviews are social proof, providing potential customers that your business is active and reliable, offering a great service. Most consumers today rely on online reviews when making a purchasing decision.

One of the digital marketing strategies is content marketing that offers a synergistic potential to boost your SEO success, improving brand visibility and awareness.

Do you wonder how to make your business appear in front of the right audience at exactly the right time? That is geo-targeted SEO working at its best.

We live in a fast-moving digital world, where every click counts and every Pound matters. Businesses of all sizes are looking for platforms that deliver the most value on their advertising spending

High quality, relevant, and valuable content is an important part of any successful SEO strategy, helping to improve rankings in search results.

In today's digital world, a business blog on your website is essential, helping you connect with your audience, while building credibility and authoritativeness.

A backlink from a high domain authority website that is relevant to yours can improve your ranking in search results, helping your reach a wider audience, while improving your authoritativeness and credibility.

WordPress is a popular website and blogging platform, holding close to 70% of the market share. It offers an easy to use setup with customisation options, and a good community support.

Even if you are a reputable real estate agency in your area with a great reputation, you may not be getting the new business you need, maybe you even losing qualified leads to inexperienced real estate agents.

WordPress is a popular website builder that offers the convenience of SEO plugins to help you improve online visibility and drive organic traffic to your website.

If you need help with your real estate content marketing or you want to boost your online visibility, Genie Crawl is here to assist. Contact us today to find out more.

Content marketing is a strategic process where you create and publish valuable, high quality, and relevant content that aligns with your target audience, attracting and engaging them.

It doesn't matter if you own a hair salon on the High Street, your are an architect in the town centre, or you provide a service throughout the area, being visible online is essential when it comes to attracting potential customers.

Search engine optimisation (SEO) has become an essential digital marketing strategy for businesses that want to reach new customers online.

Website speed is an essential part of search engine optimisation (SEO). It has a direct impact on bounce rates, page views, conversions, and more.

Mobile-first indexing isn't a new priority, but as SEO future continue to look more mobile-focused, it is essential to ensure your website aligns with mobile-first indexing.

More customers are searching for local businesses online, meaning having an effective campaign can help you gain the visibility you need, while driving organic traffic to your website and physical address.

Google sees a back link as an important ranking factor, it is a vote of confidence from a high quality and relevant domain. At the same time, the search engine frowns upon unnatural link building tactics.