Content cannot be expected to perform well for a long period. Over time, Google will update its algorithms, search intent changes, along with information becoming obsolete, it's essential to ensure your content remains up to date.

Making your content accessible to all your website visitors is a smart business more. More and more users are relying on assisted technologies, such as screen readers to navigate the internet.

The digital advertising landscape is changing at a rapid rate, with businesses having to adapt to privacy regulations, not to mention the expected end to thirty-party cookies.

Website design has changed over the past few years, moving from basic HTML pages to interactive and dynamic experiences that meet your website visitors needs.

Artificial Intelligence (AI) has made a major impact in the digital marketing industry over the past few years, with AI-generated content being published throughout the internet, from product descriptions to new articles, and books, to films.

Getting your audience to engage and take action online has never been harder. Audiences are faced with shrinking attention spans, a digital overload, not to mention endless scrolling. Traditional content is still valuable, yet consumers want to participate online.

Standing out from your competitors means you need to provide content that not only resonates with your audience, but keeps them coming back for more, much like your favourite TV show.

Today's digital world has seen influencers becoming an important part of social media marketing. Influencer marketing enables businesses to partner with people who influence consumers decisions. This smart strategy helps improve engagement.

Core Web Vitals are a ranking factor for technical SEO on Google. When you analyse and fix any errors to your Core Web Vitals, you can improve user experience and site performance.

Branding is taking centre-stage in the digital marketing world and it has become more important than before to establish your brand and authority online.

Personalisation has become a key to success for digital marketing, an important part of any successful content marketing campaign.

Google's Multi task Unified Model (MUM) algorithm is transforming search, offering contextual and multimodal search results.

In the search engine optimisation (SEO) landscape, when we mention an entity, we are mentioning anything that is singular, well-defined, and distinct that helps search engines understand and recognise.

Understanding search intent is essential if you want to improve your SEO efforts. Mastering search intent is important when it comes to SEO in 2025.

When it comes to Google Ads, keywords are essential to your success, along with ad groups, and your landing pages. When done correctly, Google Ads ensures you reach the right people at the right time.

Last month, Google rolled out a brand new AI mode experiment that was granted to only a few selected individuals.

The future of SEO thanks to AI tools is a major question that we, at Genie Crawl, need to answer on a regular basis. AI is transforming the SEO landscape as we know it.

Search is constantly evolving and people are not only typing their queries into Google these days, they are asking AI chatbots and voice assistants to provide them with answers.

A/B testing is a valuable method to improve your Pay Per Click (PPC) campaign success, though it tends to be overlooked to businesses that find PPC management tedious and overwhelming.

NAP (Name, Address, and Phone Number) is an essential aspect of local search engine optimisation (SEO). Google prioritises customer experience, providing accurate information to its users.

Pay Per Click (PPC) advertising has always relied on a strategic approach from setting the right bids, targeting the right audience, and delivering the right message, at exactly the right time.

A customised search engine optimisation (SEO) strategy is essential to any company's online success. Forty four percent of customers start their shopping process with an online search.

Imagine a small deli opening in your area, but no one is going there, they cannot attract any customers. They find out about Google Business Profile and start getting Google Reviews.

Many business owners are confused by Google Ads and Facebook Ads. Each has it's own benefits and choosing the right one has a major impact on your return on investment (ROI).