Dwell time is how long a website visitor spends on your web page after they click the link in a search result and return to the search engine results page (SERP).

Search engine optimisation (SEO) is an essential and necessary strategy, helping your content stand out, appear visible in front of your audience when they search for your products or services on Google, or any other search engine.

Humans are visual species. We naturally process images much easier than we do text. You see this with company logos to road signs.

User experience (UX) signals play a vital role in how search engines rank websites. UX signals provide valuable insights as to how your website visitors interact with the internet and your web pages.

Professional web design with different trust signals provides your website visitors with the reassurance that they need, keeping them browsing for longer, while improving conversions.

Over the past ten years, we have seen a major change in technology, a change that has had an impact on the introduction of voice search.

How users search, consume, and trust information on the internet has changed. Google's Search Generative Experience (SGE) is located in the centre of it all.

How we engage with content on the internet has changed due to semantic search. Search engines today can provide valuable results, understanding the intent and context behind search queries.

Artificial Intelligence (AI) continues to evolve and has integrated into search engine technology, changing how users interact with the internet, along with how you need to adapt your search engine optimisation (SEO) strategy.

Google updated their Vince algorithm in January 2009, favouring larger and more established brands in search results for competitive keywords, which reduced the chances of smaller businesses gaining visibility.

For many years website owners have relied on keywords for their SEO strategies. If you are still focusing on keywords, it's time to take the transition from keyword focused SEO to entity SEO.

Did you know that more online searches are ending without a click. Today Google delivers answers on the results page through featured snippets and other features, rather than directing users to various websites.

Any business that has multi-location businesses in the UK faces the same problem when it comes to local search engine optimisation (SEO).

As a local business, it's important that you stand out in your local area. A powerful way to achieve this is to take advantage of local events, boosting your search engine optimisation (SEO) efforts.

It's not uncommon for smaller local businesses to struggle with low online visibility, inconsistent business listings, and low search rankings.

Have you noticed how you lack patience when browsing the internet these days? You expect accurate, fast, and personalised answers to your queries.

Small to medium sized businesses need a customised and strong SEO strategy to attract new customers. One of the most powerful ways to boost local SEO rankings is taking advantage of reviews.

Hyperlocal SEO is a process where you target local customers. This town-level targeting helps small local businesses even the playing field with larger competitors by capitalising on local search terms.

Local SEO, when done correctly, can help businesses in smaller UK towns dominate search results. Using less competitive keywords, using localised keywords and creating high quality localised content is only a small part of the process.

Customised location pages showcase each location's unique value. How your audience searches online can vary based on their location.

Local customers are looking for businesses that understand their area, come recommended by friends and neighbours, and provide a service that cater to local needs and preferences.

Whether you are creating new product pages or you want to publish a blog post for your E-Commerce business, a solid content review process is essential.

The search engine world has changed with more people using “near me” searches, whether in their own home town or visiting a new city or country.

Can you imagine shopping online, you head to a website, but their category pages are so confusing and overwhelming, you abandon the site and head to a competitor website?