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Link building remains one of the most important components of search engine optimisation (SEO), yet at the same time, it is often also the most misunderstood.

Imagine you or your business being mentioned in major publications and news sites. A dream for so many businesses, but it doesn't have to be a distant dream with HARO (Help a Reporter Out).

Toxic backlinks, that include low quality links, can hurt your search engine optimisation (SEO) efforts. When you have toxic backlinks referring to your website, you can experience a drop in ranking, along with potential penalties.

When it comes to search engine optimisation (SEO), you probably already know the importance of on-page SEO, high quality content, meta titles, descriptions, and backlinks.

The SEO landscape is constantly evolving, undergoing some major changes in the past ten years, as semantic web technology emerges.

Competition is fierce in the e-commerce industry, in fact, the online retail market share is expected to reach a staggering $8 trillion in the next two years!

Content is the oxygen that fuels website and social media success. Successful content relies on an effective calendar. Brands that consistently publish relevant content rely on an effective content calendar, ensuring consistency and high quality.

Backlinks remain an important part of your online visibility, ensuring you are discovered by your target audience and search engines, driving them to your website.

You would think by now you would have a handle on digital marketing in 2025, but with the ever evolving digital landscape, you may be wondering about guest posting. Is guest posting still a valuable SEO technique in 2025?

Video has become a leading form of content with close to ninety percent of digital marketers now generating video content.

As a top boutique digital marketing agency, we are often asked whether long-form or short-form content is better for search engine optimisation (SEO). There is no right or wrong answer here.

You have probably heard of marketers that have used artificial intelligence (AI) to generate SEO content, yet you also know your audience won't tolerate content that is generated by a computer.

Search engine algorithms are constantly evolving, along with user expectations, and as a result, outdated content can quickly become more damaging than good.

Optimising your blog posts for search engine optimisation (SEO) is an essential strategy to drive trafrfic to your blog and website, attracting leads, and boosting revenue.

Google's first core update for 2025 is currently rolling out and is expected to take two weeks to complete. March has been selected by Google as the month to update it search algorithm.

Content quality is the overall relevance, value, and usefulness of the content you provide for its intended audience. High quality content is well written, informative, and unique.

As a business owner, you probably never thought you would have to understand terms such as SEO, XML sitemaps, or website structure.

Content clusters are groups of pages that cover a topic or theme in detail. This is a strategic approach that links several pages that discuss a certain topic.

Having an effective content strategy is imperative when it comes to improving your online presence and website ranking. Forty nine percent of marketers see organic search as their top performing channel for boosting profitability.

Canonical tags are HTML link elements that are used in search engine optimisation (SEO). It helps guide search engines towards the preferred indexed page, especially if you have similar or duplicate pages.

We live in a world where consumers are using the internet to discover and buy products and services, which is why you need to ensure your website is visible and can be indexed efficiently by search engines.

Internal linking are hyperlinks that point to pages on the same website. They differ from external or backlinks, which are links that come from other websites and point to your website.

The digital landscape is constantly evolving and site architecture is having a major impact on SEO rankings. Navigating through website structure intricacies can improve your ranking, along with user experience (UX).

If you haven't already optimised your website for mobile, now is the time to do so. Google officially announced its mobile-first indexing update in October 2023.