Knowledge Centre

Chances are by now you have heard of Large Language Models (LLMs), such as ChatGPT, Claude, Bard, and more.

Artificial Intelligence (AI) is transforming the search engine world. AI prompt engineering strategies for SEO is highly effective, making a positive impact on keyword targeting, content quality, and rankings.

Originality, honesty and connecting to human experiences is not an easy task. Yes you can string beautiful visuals together, or clever dialogue, but its about creating something meaningful.

AI-generated content has become one of the most prominent trends in digital marketing today. Artificial Intelligence (AI) is playing a role in the creation of content, mimicking human writing.

LLM has transformed content creation. It has changed how we create, optimise, and read content. Searches are changing from exploring to providing direct answers, which is why LLM optimisation is essential to remaining competitive in today's AI-driven world.

How businesses deliver digital experiences is constantly evolving. Users are demanding faster and more reliable web experience, where Progressive Web Apps (PWAs) have become a powerful opportunity.

Do you have excellent products and you are ready to start shipping to customers? Is your website driving dozens of people to your landing pages, but they are not converting?

In today's digital world, your local community can simply search online and find nearby goods and services. “Near me” searches have grown in popularity, becoming an integral part of our daily lives.

There are numerous factors on your website that impact user experience. When you have the ability to identify the cause of poor user experience (UX), you have the ability to make the necessary adjustments, offering the best user experience for your website visitors.

Managing a website that has a lot of content, may leave you wondering how to keep it relevant and fresh.

When it comes to ad spending, you want to maximise the effectiveness of how much you spend. One of the most powerful methods is to use negative keywords to improve your ad spend efficiently.

When a website covers a topic in great detail, with content clusters, Google views it as an authority on the subject, increasing topical authority.

Facebook Ads have had its share of challenges recently, from iOS14.5 negatively impacting targeting and tracking to tackling reporting biases.

Getting your website discovered and indexed quickly by search engines is a challenging experience.

When you focus on improving your core web vitals, you improve your score, while offering an excellent user experience. Search engines reward websites that have excellent core web vital scores.

Cross-channel attribution in digital marketing helps to identify and measure the impact of marketing channels in a customer's purchasing journey.

The world of SEO is constantly evolving and what SEO strategies worked last year, may not achieve the same results this year.

oogle announced it would be releasing a beta version of a generative AI in its search in May 2023. Today Google search has evolved considerably with a chat-style search result known as Google's SGE (Search Generative Experience).

The digital advertising world is evolving at an exponential rate with digital marketers constantly looking for opportunities to maximise their return on investment.

Search Engine Optimisation (SEO) is constantly evolving. Traditional SEO focused on keyword density and acquiring backlinks.

Have you ever felt that your Google Ads campaign is similar to gambling, as you struggle with your budget, you are not alone.

Have you ever found yourself singing to a tune from an advert? It is amazing how the tune can stick in your mind.

Imagine asking your smart speaker for a recipe for your evening meal, only to receive a suggestion leading you to an exclusive offer at your favourite restaurant.

Privacy regulations and data protection policies are changing how businesses run Pay-Per-Click (PPC) campaigns on Google Ads and other PPC platforms.