Knowledge Centre

Any business that is not running pay per click adverts on Google is missing out on reaching their audience and driving quality traffic to their website. In fact, people are four times more likely to click on a paid advert on Google than any of the other search engines. Pay per click advertising enables you to generate leads, boost conversions and increase your clicks.

Pay Per Click (PPC) advertising enables business owners to advertise on Google, reaching users that are searching for the products and services you provide. Google Ads are one of the PPC advertising options.

Facebook ads is used as part of an online marketing campaign for numerous businesses. Facebook is the largest social media platform with more than three billion active users, making it an ideal place to reach your audience and drive traffic to your website. Facebook ads are charged for in two different formats.

Local SEO is ensuring your business is visible in local search results, helping you reach your local customer base. It is putting the spotlight on your business to those that are more likely to walk into your store. More people are using the internet today than in the past, searching for everything from the nearest plumber to the best restaurant to take their spouse on their anniversary. As a result, local SEO has become more important than ever before.

Having a good online presence is essential for all businesses, including small businesses. Small businesses with limited resources find that focusing on their local audience helps them grow and survive. Local SEO (Search Engine Optimisation) enables small businesses to even the playing field when it comes to online marketing, helping them become more visible in search results, driving quality traffic to their websites.

Local SEO (search engine optimisation) is a digital marketing strategy focusing on optimising your business presence on the internet, boosting visibility in local search results. It involves numerous techniques and tactics to increase local website traffic, helping you boost your rankings in local directories, Google Maps, and search results.

Pay Per Click (PPC) is an online advertising opportunity where the advertiser pays every time a user clicks on their advert. It is offered by search engines, such as Google, along with social media platforms, including Facebook and Twitter. These are the most popular platforms that provide PPC advertising.

Pay Per Click (PPC) advertising is a form on online marketing where the advertiser pays every time a user clicks on one of their adverts. The most common PPC ads are those through search engines, such as Google Ads. This is where advertising bid on keywords and their adverts appear at the top of results pages when a user searches for their specific keyword or phrase.

Local citations are mentions of your business on the internet. It includes your business name, address, and phone number (NAP), along with website address. Local citation SEO is a key factor to improving your ranking in local search results.

Enterprise local SEO can help your business improve your online visibility, reaching your local audience. With updated SEO techniques, you can boost brand visibility, drive quality traffic to your website, and improve conversions.

Local search engine optimisation (SEO) is an online marketing strategy that helps businesses improve their visibility in local search results. When local SEO is implemented correctly, businesses can secure a top placement based on the relevancy to the users query when they are searching the internet. Most businesses don't have the time to focus on their SEO campaigns, resulting in them turning to local SEO companies for assistance.

Every business needs an effective search engine optimisation (SEO) campaign that includes local SEO. Some businesses, especially those restricted by geographical location, benefit the most. Global SEO has become competitive and expensive with businesses competing for highly competitive short tail keywords.

A results-driven SEO campaign requires consistency and dedication, following SEO best practices. There are a number of tasks that need to be completed, helping you remain visibility to your audience. An effective SEO campaign also includes local SEO, while ensuring you stay up to date with any algorithm updates. Businesses with more than one location, you need to carry out local SEO for each location, a daunting prospect for business owners that are already busy running their businesses.

Local search engine optimisation (SEO) is an important competitive strategy, helping you reach your local audience online. It improves your ranking in search engine results pages (SERPs) for queries related to your business and geographical location.

Search engine optimisation (SEO) is a powerful digital marketing tool that ensures your website gains visibility with your audience, while helping Google and the other search engines, crawl and index your page, helping you appear in search engine results pages (SERPs).

In today's digital world, a strong online presence is essential to achieve business success. Local SEO has become more important than ever before, especially for small to medium sized businesses that service specific geographic locations. Google has revealed that “near me” searches have increased exponentially.

A local SEO strategy is a pathway to online success. It helps you improve your local online presence, reaching your local audience, and driving qualified traffic to your website or store. With a local SEO strategy in place, you can refer to it to help you outrank your competition.

It has become more important than ever for businesses to have a local SEO strategy in place, as ore consumers use the internet to find local businesses and services. Implementing a local SEO strategy is only the first step, it's imperative that you track and measure your SEO efforts, ensuring that they are performing and achieving success.

Local SEO is an excellent skill to master if you have a smaller local business. Local businesses, such as hair salons, restaurants, law firms, and retail stores can all benefit greatly from local SEO.

Not all business owners understand the importance of search engine optimisation (SEO) and local SEO. As a digital marketing agency, you need to be able to educate clients on how they can benefit by incorporating local SEO into their SEO strategies.

Local business owners need to embrace local SEO in order to dominate their market. It's not easy as a smaller local business to compete against large global brands. You are working on a tight budget with a limited geographical area.

So where do you start? Local SEO all starts with your Google My Business profile. When you craft your Google My Business profile well, it has a positive impact on your local SEO efforts, helping Google understand your business location, improving your ranking in local search results.

Search engine optimisation (SEO) is a vital part of any effective digital marketing campaign. It has an impact on your business's success, helping you appear in search results, reaching your audience, and driving quality traffic to your website. Local SEO is a subcategory of search engine optimisation, optimising your efforts to focus on your local audience, helping to drive local visitors to your website and brick and mortar store.

Small businesses, in particular, want to focus their efforts on Local SEO. Local SEO is one of the best ways for smaller businesses to appear in Google results when a potential customers does a search in a specific geographical location. One of the many elements of local SEO is setting up a Google My Business profile.