Knowledge Centre

Your favorite Instagrammer is on Live. You scrambled as soon as the notification bell popped. Your trusted lifestyle idol is in her natural habitat with sparkling new products. She is so happy with the benefits that she can't stop promoting it.

The content of your website is the soul of your site, the most effective way to get through to your clients. The chance to transmit your message in the way you want to obtain the results you expect.

The social networks are an easy, stable, and cheap source of reaching and engaging the exact profile a brand needs to send their message. More precisely, to sell their product.

When promoting your business through content marketing, one of the most expensive components comes from the labor of actually generating the content.

"Brand wars" aren't a new concept. Way back when (in the 80s and 90s), there was Coke vs. Pepsi, Nike vs. Adidas; even our mail carriers battled for consumer supremacy with FedEx vs. UPS.

The internet has become a huge part of everyday life. This poses the fantastic possibility to sell your products and services to a bigger market than ever before. But where do you start? Here are 4 simple strategies that you can use to get you started with internet marketing.

Social Media - There's absolutely no way you haven't heard of that over the last few years social media has completely changed the Internet. It has changed the whole world and the world of marketing so what are the reasons for your business to start utilizing these new forms of communication as soon as possible.

Webmasters and business owners, especially in the United States, are now feeling the effects of a new change in the Google algorithm. According to Inc., some websites dropped 30 to 40% in organic traffic after the rollout of the update. The codename is BERT, and it represents another effort by Google to fight the ever-lasting optimisation moves of webmasters.

In the early days of the Internet, everyone loved emails. But after several years of receiving several emails and the ever-annoying unsolicited spams, attention spans are decreasing. As a result, you may be wondering if email marketing will make any difference in your online campaign.

Modern marketing brings forth the need to have content created in a way that is tailored, speaks enough about the brand, and is graphically and contextually appealing to the reader.

With more than 2 billion active users on Facebook ready to interact and become involved in any interesting Facebook content that catches the attention of its user, a marketer can easily boost their product's visibility on this platform and reach their intended target audience in a short time.

There are many tips on the Internet on the most proficient method of writing an ad for search publicising accurately. What's more, we decided not to bypass this topic because the marketing campaign's success depends on writing ads, as well as on working out semantics.

How to gain the reputation of an author worth reading, attract the audience and receive thousands of views on the Internet and social nets?

Whether you run a small business or an enterprise, you should already know that content marketing is the juice of modern-day marketing. But as popular as it may be, a few persons use good SEO practices.

The ultimate goal of any link building practice is to bring your potential audience from point A to point B through a hyperlink within text. Point A here being the source where the link was spotted and point B is the target destination, such as your website or a social media channel.

The growth of social networks and mobile Internet has changed communication - the old patterns of relationships between business and consumers have changed. Consumers now publish reviews and share their opinions about the product, thereby having the ability to control the information received, as well as to avoid advertising messages.

A professional-looking company profile on LinkedIn can bring you more clients, if not to create a great image for your business. Having a presentation page for your business on all social network is a must-have in the digital era. LinkedIn is a little bit different from the other networks, because it requires a professional approach.

Social media marketing is a science, not an art. It may sound brutal but making assumptions as you go along can be fatal to your online presence and to your business. Fortunately, we have analytics. With the plethora of social media analytics tools and the wealth of data available to social media marketers, there is no need to play a guessing game at who your market is, or what they want, or where they live or what they eat for breakfast.

Whether your business is just starting out or well established, you may be considering bespoke software development. Choosing between an off-the-shelf package or a customised software solution is a tough call. Knowing the pros and cons of each can help you make the best decision for streamlining your business or manufacturing processes.

One of the most frequent tasks in web development relates to developing for ecommerce. That's not surprising considering the statistics on ecommerce and its penetration in the UK. While non-ecommerce sales still contribute the largest proportion of retails sales, online ecommerce sales are growing at a faster rate, accounting for around 20% of total retail and an amount of £96 billion.

If you're launching into developing a mobile app for the first time, you'd be forgiven for feeling a little intimidated. Even if you have the assistance of an expert developer, there's still plenty you'll want - and need - to know about the process, as well as the best practices that smooth the path to launching a successful app.

Profitable action by consumers is the holy grail of digital marketing and the top brief businesses are likely to give their marketers. Make them buy is the constant refrain that echoes through the halls of many a digital marketing agency. While driving customers to action is the goal of all digital marketing activities, getting there isn't an exact science. However, that's not to say there aren't ways to help the process along.

The UK has the third largest ecommerce market in the world. With a value of over 500 billion, accounting for around 20% of total business turnover in the UK, and the highest online shopping penetration in Europe, the industry is alive and kicking. It's also highly competitive with just a few sites out of every hundred making their mark effectively.

It's clear that content creation is an essential part of an online marketing strategy, pumping out blogs, articles, videos, images and infographics frequently and consistently is only going to get you halfway. Content that isn't relevant or valuable to your audience isn't going to do much to grow your business, no matter how frequent or consistent it is. It's got to be meaningful or it won't hit home.