Artificial Intelligence (AI) in predictive analysis is valuable in identifying trends and patterns, helping you make informed decisions regarding your Google Ads targeting, budget allocation, and bids.

In a world of innovation and transformation, artificial intelligence (AI) is reshaping advert performance and conversion rates. AI helps to identify consumer behaviours, personalising campaigns, and automating repetitive tasks.

Social media platforms have evolved over the years, changing from a simple tool to stay connected with family and friends into a powerful marketplace. More businesses are using Facebook, Instagram, and TikTok to boost sales in 2025.

Digital marketing is constantly evolving and it has changed how businesses connect with their audiences. With an increase in opportunities, questions regarding ethical responsibility starts to arrive.

Converting search traffic into customers is a strategic approach. Many businesses rely on Pay Per Click (PPC) advertising, but you can improve your organic traffic conversion rate without PPC.

Subscription-based models ensure your customers never run out of their favourite products, with access to the latest updates, while enjoying numerous perks.

E-commerce, along with the rest of the internet is changing at a rapid rate. This is all thanks to artificial intelligence (AI). AI is transforming business operations, including how customers interact with businesses and products online.

The days of using customer data to target, re-target, and sell information to other businesses has gone. Today's consumers are smarter, knowing what happens to their personal data.

In the evolving SEO landscape, it can be difficult to not try too hard. Every website owner today knows how important it is to optimise your website to improve visibility and website traffic, but the question is, when is enough?

The “People Also Ask” section displays questions and answers that relate to the users initial search. These questions appear at the top portion of Google search results, after the first organic listing.

Search engine optimisation (SEO) has always been evolving and now with the rise in artificial intelligence (AI), the SEO world has been transformed.

Most people assume the internet and websites are eco-friendly, yet while accessing online content reduces the use of paper, websites are not carbon neutral. What does this mean?

We live in a digital world, where we are constantly bombarded with streams of information. Some information tends to gain traction, spreading across the internet.

Every element of your website plays a role in capturing your audiences attention, increasing user engagement. Amongst these elements is colour. Colour is a powerful way to influence perception, emotion, and click through rates (CTRs).

We live in a world with generative artificial intelligence (AI) making content marketing different from a few years ago. Today we optimise for new platforms, using AI tools to understanding user intent.

Gamification is expected to become a $95 billion industry in the next five years, making it essential for digital marketing strategies. When you use game design principles, such as badges, mini games, points, surveys, and quizzes, it improves user engagement.

Search engines use ranking signals, which are pieces of information that are used to determine where you appear in search results.

Search Engine Optimisation (SEO) has long reigned as the way businesses can improve their ranking in search results, but there is a major change under way. SEO has always been closely tied to Google's algorithms, which is constantly changing and evolving, going through hundreds of updates annually.

When carried out correctly, search engine optimisation (SEO) can connect a business with its target audience, helping website visitors become loyal customers further donw the road. One of the major advancements in SEO practices is semantic SEO.

Structure is essential when it comes to writing AI-friendly content that still ranks on Google, ensuring it is clear, readable, and searchable. The Genie Crawl team have put some best practices in place to help you create AI-friendly content that will not negatively impact your ranking on Google.

Non-text elements, such as images, video, audio, and AI rich media, help engage and retain website visitors. These elements improve the quality of your web pages, at the same time, search engines are also improving when it comes to reading non-text images.

Google Lens in changing how users search the internet by enabling visual search. More people are using image-based search, and therefore, businesses need to adapt their search engine optimisation (SEO) strategies in order to stay ahead of the competition.

Facebook and Instagram are essential social media platforms for e-commerce stores today. Retargeting is one of the highest return on investment (ROI) strategies, tapping onto consumer behaviour, providing ads with relevant products to customers who are more likely to make a purchase.

Topic clusters is content that has been organised into groups. These groups revolve around a main topic and all the pages are interconnected.