Knowledge Centre

When carried out correctly, search engine optimisation (SEO) can connect a business with its target audience, helping website visitors become loyal customers further donw the road. One of the major advancements in SEO practices is semantic SEO.

Structure is essential when it comes to writing AI-friendly content that still ranks on Google, ensuring it is clear, readable, and searchable. The Genie Crawl team have put some best practices in place to help you create AI-friendly content that will not negatively impact your ranking on Google.

Non-text elements, such as images, video, audio, and AI rich media, help engage and retain website visitors. These elements improve the quality of your web pages, at the same time, search engines are also improving when it comes to reading non-text images.

Google Lens in changing how users search the internet by enabling visual search. More people are using image-based search, and therefore, businesses need to adapt their search engine optimisation (SEO) strategies in order to stay ahead of the competition.

Facebook and Instagram are essential social media platforms for e-commerce stores today. Retargeting is one of the highest return on investment (ROI) strategies, tapping onto consumer behaviour, providing ads with relevant products to customers who are more likely to make a purchase.

Topic clusters is content that has been organised into groups. These groups revolve around a main topic and all the pages are interconnected.

The digital marketing landscape today is fast-paced and constantly evolving, making it harder to stay ahead of Google's algorithm updates.

Pay-Per-Click (PPC) landing pages are designed to convert visitors from your PPC ads into customers. Poorly designed PPC landing pages can provide unwelcome results.

Google's AI Overview is not something new, in fact, it's been available for a few months already, which has resulted in organic website traffic taking a knock.

Zero-party and first-party data has been driven by privacy concerns, along with the phasing out of third-party cookies. This has resulted in businesses having to adapt their PPC strategies, prioritising user control and transparency.

Think how many people shop online or scroll through social media feeds on a daily basis. Did you know more than 2.7 billion people shop online, while 5.24 million people are active on social media, as of February 2025.

If you are wondering what Google Performance Max is, or how it compares with traditional PPC to provide the best ROI, continue reading below.

AI and automation are sold as a way to boost efficiency when it comes to digital marketing. At the same time, the AI tools used to optimise advertising spend can quickly turn into wasted ad spending, draining your budget and compromising your campaign performance.

Do you have a Google Ads strategy in place? Have you been wondering abut automated billing and whether its worth it? Unfortunately, there is no easy answer to these questions.

When your audience search online for products or services you provide, they are looking for what can make their lives easier.

Local search engine optimisation (SEO) is not a new kid on the block, and if you have read our previous blogs, you already understand some of the important aspects of local SEO.

Social proof in search engine optimisation (SEO) is the validation your business receives from the public. These are trust signals and can include reviews, testimonials, social media engagement, and user-generated content (UGC).

Many digital marketers believed that 2024 was a year of transformation for Search Engine Optimisation (SEO), that included major algorithm updates, not to mention Artificial Intelligence (AI) that has changed search engine results pages (SERPs).

Google Shopping is no longer a simple price comparison tool, today, thanks to Google's AI driven search results, product listings are taking centre stage, in the standard search engine results pages (SERPs), along with a dedicated Google Shopping tab.

Search engine optimisation (SEO) has most website owners focusing on keywords, high quality content, and backlinks from high domain authority websites. May overlook a very important part of SEO, your web hosting.

Content cannot be expected to perform well for a long period. Over time, Google will update its algorithms, search intent changes, along with information becoming obsolete, it's essential to ensure your content remains up to date.

Making your content accessible to all your website visitors is a smart business more. More and more users are relying on assisted technologies, such as screen readers to navigate the internet.

The digital advertising landscape is changing at a rapid rate, with businesses having to adapt to privacy regulations, not to mention the expected end to thirty-party cookies.

Website design has changed over the past few years, moving from basic HTML pages to interactive and dynamic experiences that meet your website visitors needs.