Knowledge Centre

When you have negative publicity surrounding your business online, it can result in you losing out on valuable business, as more potential customers search online to find the products and services that they need.

Start-up, along with small to medium sized businesses, often need to remain competitive on a limited budget, this includes running a successful Pay-Per-Click (PPC) campaign.

As an e-commerce brand, you cannot afford to ignore reputation management, as it impacts your customer perception, acquisition, and retention. When you manage your online reputation effectively, you can boost brand visibility, trust, and credibility.

When the search engine algorithms is not convinced your site offers a good user experience, providing value to visitors, you will not be able to climb to the top of search engine results pages (SERPs).

Pay Per Click (PPC) advertising is transformed by innovation and technology, combined with a change in consumer behaviour. In today's digital world, every click, impression, and dollar spent is calculated and optimised.

Meta tags are HTML code that provides information about your website page to users and search engines. They are added to the head of an HTML document, including metadata that includes your title, description, and keywords.

Did you know that around 90% of consumers read online reviews before they visit a business or make a purchase? This emphasises how important online reviews are to your brand credibility.

As a small business, it's not easy competing against the giants in your industry. The playing field is not even, but where you can gain a competitive edge is with local search engine optimisation (SEO).

Pay Per Click (PPC) and social media ads are the most popular types of digital marketing. Social media paid advertising is advertising promotional content on social media platforms, from Facebook to Instagram, and Twitter to LinkedIn.

Pay Per Click (PPC) advertising offers numerous targeting options to boost the performance of your business. Each has been crafted to provide a unique opportunity to reach the right audience at the right time.

Your business reputation is a valuable asset. It doesn't matter how big your business is or what industry you work in, your reputation has a major role in your business growth and long-term success.

In order to achieve success, you need a strategic approach that boosts your brand visibility, while driving potential customers to your website organically.

Pay-Per-Click (PPC) advertising is a popular way of marketing your business, products, and services on the internet. It gets placed above the organic search results, boost your business visibility.

We live in a competitive digital landscape, where maintaining a positive reputation is essential for your long-term success. How your business handles customer service has a major impact on your reputation.

Pay-Per-Click (PPC) advertising is an effective digital marketing strategy where you can advertise your business to a targeted audience, while remaining in control of your own budget.

One of the best things you can do for your business is invest in SEO. Yet the SEO industry is filled with outdated tactics provided by opportunistic agencies.

International search engine optimisation (SEO) is more than a strategy, it's an opportunity to learn about new cultures and languages.

Pay Per Click (PPC) advertising has become a vital tool for e-commerce businesses that want to boost their online presence.

These days information literally travels at an astounding rate with word spreading overnight. Your online reputation can make or break your business.

It's essential to have a proactive approach to online reputation in today's digital age. When you are a business, your online reputation can significantly impact your success.

Holiday seasons encourages shoppers to spend more on travel, gifts, and memorable experiences. This seasonal surge leads to an increase in online searches, as consumers search for last minute purchases, deals, and discounts.

Being visible online is determined on search engines recognising your content, crawling, and indexing it appropriately.

Social media has become one of the most critical factors when it comes to online reputation management. Social media has the ability to shape public perception quickly and extensively.

The power of backlinks should never be ignored when it comes to SEO success. In order to stand out in a crowded digital marketplace, you need to find new ways to encourage customers to your website.