Knowledge Centre

There are close to three billion online shoppers in 2024. That equates to around one third of the global population. The shift to online shopping and online buying behaviours has increased the demand for digital marketing.

Digital marketing has become essential for every business, no matter how big, small, or what industry you are in. Digital marketing helps businesses make money, offering an excellent return on advertising investment. If you are looking for ways to generate more income, then digital marketing is the way forward.

Digital marketing is useful for all businesses, no matter the industry or size. It provides you with an opportunity to target your audience online, enabling you to drive more traffic to your website, boosting your conversion rates.

The business environment isn't confined to conference rooms or physical streets any more, it is now a dynamic digital landscape, enabling businesses to reach a global audience, improving their brand visibility and increasing sales.

Digital marketing has become essential for businesses of all sizes, helping them grow. Digital marketing is marketing your business using web-based channels.

One of the ways that digital marketing has transformed marketing is thanks to the internet. The internet is widely available and accessible with billions of people connected to the internet at any given time.

Digital marketing is very different from traditional marketing, though they both have similar goals. The goals of marketing is to promote the products and services you provide, reaching your target audience.

Every business, no matter the size, should have an online presence. When you have an online presence, you are able to reach, engage, and convert potential customers. Small businesses especially, should be embracing digital marketing as a tool to help them compete with larger companies, standing out in a competitive market place.

Digital marketing is effective at helping businesses grow with numerous techniques that can help small and large businesses accelerate their growth moving forward.

Digital marketing comprises of numerous techniques and strategies to help businesses improve their online visibility and drive quality traffic to their website. But how does digital marketing affect consumer behaviour?

Marketing is essential for any business, big and small. It helps businesses reach their audience, building a long-term relationship. Digital marketing channels are different to traditional marketing, helping businesses reach their target audience, driving them to their website.

Pay per click (PPC) and pay per conversion are both essential to maximising the return on your advertising investment. Both can be essential parts of your digital marketing strategy.

Business owners that are looking to improve their visibility on the internet may be wondering whether to choose pay per click (PPC) or digital marketing to reach their audience and drive traffic to their website.

Pay per click is when an advertiser pays a platform every time someone clicks on the link to their online advert, directing the visitor to their landing page.

In order to improve your brand visibility and drive quality traffic to your website, you need a strong digital marketing campaign that includes numerous tactics. The most common marketing tactics are pay per click and search engine optimisation.

Marketing is not an unfamiliar term. We have seen television commercials, received pamphlets, driven past billboards, and walked past store displays promoting products, services, sales, and promotions.

There are a wide range of pay per click advertising platforms you can choose from. In addition to the platforms, there are also different types of pay per click advertising models.

Affiliate programmes that use pay per click are an excellent way to monetise your online presence. It provides a win-win situation for both the affiliate marketer, and the business that is advertising.

Pay Per Click means you only pay when an interested person clicks on your advert link. This can be a great money-saver, as you don't have to pay for the advert on a set price for an agreed period of time.

If you are trying to get your business name out to potential customers, you may be struggling with the right advertising opportunities to use. Many business owners to secure new customers, especially for new start up businesses.

Pay Per Click (PPC) and Cost Per Click (CPC) are often confused with many using the two interchangeably, but while they are very similar, they have different meanings to digital marketers.

Pay Per Click (PPC) is a digital marketing model where advertisers pay when their adverts are clicked on. The term Pay Per Click comes from the process, pay as and when a user clicks on one of your adverts.

Google provides advertisers the opportunity to advertise their products and services through a number of different methods. Interestingly, four times as many users are likely to click on a sponsored advert on Google than on other search engines.

Social media has become a very powerful marketing tool, helping companies reach their audience, while boosting brand visibility. Pay per click on Facebook, known as Facebook Ads, is one of the top social media advertising opportunities for businesses of all sizes.