When you add Local Business Schema Markup to your site, you make your site eligible for rich results, helping you stand out and gain a competitive edge, along with an increase in organic web traffic, higher click through rates, and conversions.

Meet the ultimate duo to help your business appear in search results, generating valuable leads. This due is SEO and Ads.

Local search engine optimisation (SEO) is constantly evolving, as many local businesses realised after the rolling out of Google's Pigeon update back in 2014.

B2B and B2C businesses target different businesses, while having different goals. This means there is a different approach when it comes to your search engine optimisation (SEO) strategy.

Did you know Google owns YouTube, which is why when you optimise your video content for SEO, you can rank on the first page of Google search engine results pages (SERPs).

You cannot underestimate the power of customer testimonials, yet they remain the most overlooked local SEO tool.

HARO offers an excellent opportunity to give your online presence a boost with high quality backlinks. It is a proven method for boosting brand awareness, driving referral traffic, and increasing domain authority.

Businesses that operate from multiple locations face a major challenge when it comes to reaching their local customers in different areas.

We live in a digital world where businesses are constantly looking for tools that will boost their online presence. One of these tools is the Google review response system.

Quotes are powerful, yet they are often overlooked. When creating content, businesses often focus on their brand and products, rather than letting others speak for them, using quotes.

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are essential to businesses that want to reach their audience, boost website traffic ad conversions.

Quality and readability are essential when it comes to content creation. Content should engage your audience, communicating your message, while aligning with your goals.

When you combine text and AI video, you encourage your customer twice. Text and AI video can share the same message, reinforcing it.

Search Engine Optimisation (SEO) in highly regulated industries, such as finance, law, insurance, pharmaceuticals, and healthcare is challenging.

Storytelling provides you with an opportunity to grab your audiences attention, providing solutions to their pain points, while encouraging them to take a desired action.

Unless you have been living under a rock for the past couples of decades, you know what a blog is. They are pieces of content, complete with catchy titles and easy accessibility.

Content marketing is a powerful opportunity to attract and engage with your target audience. How you measure and optimise it plays a vital role in your contents success. One of the many tools available is Google Data Studio.

Today’s customers expectations are higher than they have ever been, which has resulted in the demand for personalised content with valuable experiences.

Your brand voice is essential to ensure your customers relate to your business, remembering you. You want to make a lasting impression on potential customers, which is why you need a distinct brand voice.

Chances are you receive email newsletters, blog alerts, and more each day. How many do you actually read? There is a good chance you don't read every blog post.

It is estimated that close to six hundred million people listen to podcasts and this number is expected to reach close to over six hundred and fifty million in the next two years.

A search engine optimisation (SEO) editorial calendar is essential when it comes to content marketing and increasing your online visibility.

Let's admit it, when you think of content and search engine optimisation (SEO), you are focused on creating new, fresh, high quality, and relevant content.

Data visualisation can be a valuable tool for any business, helping you process data to make informed and data driven decisions. It can help you understand your audience and meet their needs.