Search Engine Optimisation (SEO) is constantly evolving. Traditional SEO focused on keyword density and acquiring backlinks.

Have you ever felt that your Google Ads campaign is similar to gambling, as you struggle with your budget, you are not alone.

Have you ever found yourself singing to a tune from an advert? It is amazing how the tune can stick in your mind.

Imagine asking your smart speaker for a recipe for your evening meal, only to receive a suggestion leading you to an exclusive offer at your favourite restaurant.

Privacy regulations and data protection policies are changing how businesses run Pay-Per-Click (PPC) campaigns on Google Ads and other PPC platforms.

Do you remember the days where online adverts were random and irrelevant? Today AI-powered retargeting ads are relevant and intuitive.

Video content has emerged as a powerful marketing tool, capturing your audiences attention, boosting engagement, and achieving great results.

User-generated content (UGC) has been a hot topic in the digital marketing landscape for some time. It has the potential to enhance your search engine optimisation (SEO) efforts, especially when it comes to your local SEO rankings.

Have you noticed how some businesses seem to be more visible online than others? It's not only having a great website, but rather what their consumers are saying about them.

It is used by users that want to find local businesses close to their current location, such as “the best Chinese restaurant near me.”

When you incorporate augmented reality (AR) into your local business marketing strategy, you provide your customers with an interactive and immersive experience.

When you combine hyper-personalisation with local SEO, it transforms how you connect with your audience, helping you connect with your audience on a personal level.

It's essential that you not only capture your website visitors attention, but you retain it. There are countless distractions all rallying for your visitors attention, meaning you need to find innovative ways to provide an engaging and seamless experience.

In order to understanding the growing importance of Edge SEO, you need to understand what it is. Edge SEO focuses on using edge technologies to boost the flexibility, scale and speed of your website.

Google's Pathways search update is designed to resolve problems that the current artificial intelligence (AI) models are facing. Pathways will enable an AI to perform multiple tasks.

Website speed has become an essential part of search engine optimisation (SEO) performance. Fast page loading speeds improves user experience, contributing to improved search ranking.

Studies have shown that a person will spend approximately three minutes on a task before they are distracted, taking around twenty minutes to get back on task.

Edutainment is a mixture of education and entertainment, an effective marketing strategy being used by businesses throughout the world. It combines educational content with entertaining media.

With billions of people using mobile devices, social media, and online shopping, customers are constantly fed new information and adverts.

AI powered tools, such as ChatGPT to Google's Search Generative Experience (SGE), search engines are evolving at a rapid raped, providing faster and more relevant answers to search queries.

Search engine optimisation (SEO) is focused on improving your websites visibility and ranking position in search engine results pages (SERPs).

Precision is paramount in a world where knowledge is a simple click away. Google, the search engine giant, is passionate about upholding accuracy amongst the vast volume of information published daily, while serving billions of search users daily.

Information gain SEO is a way to improve search engine results pages, while combating copycat content and AI Overviews.

AI summaries are not simply a new feature on search engine results pages (SERPs), it is here to stay, changing how users get answers and reorganising the visibility of content and websites.