You've started a business and now you need a website. Considering the proliferation of the internet and the level of connectivity most people have today, this is a common scenario. A new business, or an existing one for that matter, simply can't afford not to be on the web. Often, the web is the primary means by which businesses attract customers and a prime source of new business.
Most people have at least heard of Search Engine Optimisation (SEO), but I would venture a guess that most of them think SEO is a magic trick that web gurus do between trips to the coffee machine. That impression can be forgiven as SEO is a complex and challenging field that is often shrouded in mystery. However, unravelling what SEO is and does can be the secret to unlocking profits you may have been missing out on.
The multiplicity of web designers, web design companies, web design platforms and DIY outfits that exist today is enough to confuse even the tech savvy business owner. There will always be a product, platform or service that you're not using and should be using or are using and shouldn't be using. Opinions are about as diverse as the packages and platforms available, so how do you choose?
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