Google Ads and Facebook Ads are Pay-Per-Click (PPC) advertising platforms. These are used to reach the right audience at the right time. Choosing the right one for lead generation is determined by your budget and goals.

There are tow major strategies that are part of digital marketing; search engine optimisation (SEO) and Pay-Per-Click (PPC) advertising.

Pay Per Click (PPC) data can help you improve your SEO strategy, boosting your ranking in organic results, driving traffic to your website, boosting brand visibility, credibility, and trust.

Great images improve buyers experiences, but they also improve your search engine optimisation (SEO) performance.

If you have an e-commerce store, then you may have heard about the importance of search engine optimisation (SEO).

Combining search engine optimisation (SEO) with Google Ads provides you with an impactful and cohesive digital marketing strategy that can drive results.

You can have the most beautifully designed and responsive website, but if it takes too long to load, you could experience negative SEO results.

Customer reviews are valuable when it comes to your e-commerce search engine optimisation (SEO), helping you gain more customers, helping them with their purchasing decisions.

In order to boost the visibility of your Shopify store, you will need an effective search engine optimisation (SEO) strategy.

User generated content (UGC) is a fantastic way to boost your search engine optimisation (SEO) efforts, while making your audience feel they are an important part to what your business is going.

Owning an e-commerce store means grabbing your customers attention and one of the most effective ways to do this is to optimise your category pages for e-commerce SEO.

Word of mouth marketing has been the most effective and efficient marketing method for centuries. Personal experiences and many research results show that everyone accepts recommendations from someone they trust.

You own an ecommerce store and now you either have to wait for sales or pay for adverts. Yes that may be an option, but it is not the approach you want to look at if you want to rank well in search results and drive organic traffic to your store.

Did you know the top ranking page on Google search results gets close to four times more backlinks than any of the other pages listed on the search engine results page (SERP)?

Ecommerce websites struggle with cart abandonment with close to seventy percent of online shopping carts being abandoned before the customer completes their purchase.

Your product pages are main features on your ecommerce website. These pages are essential to showcase your products to your potential customers, presenting products that customers may need.

Search engine optimisation (SEO) and digital PR world together, boosting website relevance, visibility, traffic, and conversions.

Link building remains one of the most important components of search engine optimisation (SEO), yet at the same time, it is often also the most misunderstood.

Imagine you or your business being mentioned in major publications and news sites. A dream for so many businesses, but it doesn't have to be a distant dream with HARO (Help a Reporter Out).

Toxic backlinks, that include low quality links, can hurt your search engine optimisation (SEO) efforts. When you have toxic backlinks referring to your website, you can experience a drop in ranking, along with potential penalties.

When it comes to search engine optimisation (SEO), you probably already know the importance of on-page SEO, high quality content, meta titles, descriptions, and backlinks.

The SEO landscape is constantly evolving, undergoing some major changes in the past ten years, as semantic web technology emerges.

Competition is fierce in the e-commerce industry, in fact, the online retail market share is expected to reach a staggering $8 trillion in the next two years!

Content is the oxygen that fuels website and social media success. Successful content relies on an effective calendar. Brands that consistently publish relevant content rely on an effective content calendar, ensuring consistency and high quality.