When it comes to your website, you need to focus on performance, user experience, and search visibility. One of the big decisions you are going to have to make is whether to choose server-side rendering or client-side rendering.

If you are constantly striving to maintain a strong online presence, but your results are disappointing, it could be caused by negative SEO attacks. Let's take a closer look.

Google's AI Overviews were introduced last year, the latest search feature using AI that generates summaries, answering users questions directly in search results.

Google Tag Manager is a useful tool that streamlines the adding and updating of website tracking codes for your website. It makes gathering and managing your marketing data easier.

Artificial Intelligence (AI) is transforming content creation as we know it. Thanks to AI, content creation has become fast, efficient, and scalable.

If you own an international website that has a .com domain name, such as geniecrawl.com, then server location becomes more important.

Redirect chains and loops are not only frustrating for your website visitors and could result in higher bounce rates, but they are also detrimental to your crawl budget, slowing down page indexing.

Pagination is not an easy process. Chances are you've already encountered product lists that span numerous pages, or multi-page articles.

One of the factors influencing website performance is how fast the browser can load the resources that your web page needs, such as fonts, scripts, images, and style sheets.

Crawl budget is an important search engine optimisation (SEO) element that websites need to focus on. Crawl budget is essential when it come to larger websites that may have millions of web pages, or websites with pages that change on a daily basis.

When your non-important pages are indexed, it means search engines have less time to index the rest of your site, your important pages.

In today's digital landscape, data drives decision making, which means managing information collected on your website is essential to your online success.

Chances are by now you are familiar with technical SEO. We have covered technical SEO is a number of our blogs, focusing on the importance.

How you browse the internet has transformed over the years. In 2025, one of the focuses of digital marketers is Google's mobile-first indexing.

Google Passage Ranking has been around for four years. It was rolled out in 2021. Google Passage helps you deliver accurate information in search results.

Are you ready to take your website global? Optimising your website for an international audience is an essential step to achieving global online success.

Lazy loading images for SEO is a very popular technique that improves page loading times and user experience by deferring the loading of non-essential content until needed.

International SEO is used by companies that want to market to a global audience, creating localised content in your first language, such as a UK business targeting an audience in the US.

There are a number of challenges you may face if using JavaScript, especially when it comes to your search engine optimisation (SEO) efforts.

A well-structured website is more than visually appealing, it's an essential part of a successful search engine optimisation (SEO) strategy. Your website architecture plays an important role in how search engines crawl and index your site.

When you understand why users click on certain search results, you can improve your own click through rates in search engine results pages (SERPs).

Inclusive design is essential in today's evolving landscape. It helps you create a transparent and dynamic website that provides an all-inclusive experience.

With the digital marketing landscape constantly evolving, staying ahead of search engine algorithms is essential to ensure you remain visible online.

Creating a customised and effective search engine optimisation (SEO) strategy requires strategic thinking, combined with technical savvy.