Knowledge Centre

When you understand and implement E-E-A-T, you can build a strong SEO strategy that provides long-term and sustainable results. Focus on Experience, Expertise, Authoritativeness, and Trustworthiness when creating content.

AI-generated content has skyrocketed over the past year, but one of the biggest questions when using Artificial Intelligence (AI) is ensuring you meet ethical concerns.

Search Generative Experience (SGE) is an AI-powered feature of Google creating detailed and conversational responses to queries. It analyses and synthesises information, collected from numerous websites across the internet.

Search engine optimisation (SEO) is constantly evolving, yet the main objective has always about understanding and optimising for search engine algorithms.

ChatGPT is only as effective as the information you provide it with. You need to educate and pre-inform it, in order to get the desired results.

The search engine optimisation (SEO) industry has been having a lot of debate lately about machine learning and what the process is. Machine learning comprises of three sections; data, maths, intuition.

We live in digital world that is constantly evolving. One of the biggest changes in search engine optimisation (SEO) has been the rise of zero-click searches, a behaviour that is having a major impact on SEO strategies.

Conversational artificial intelligence (AI) has evolved exponentially over the past few years with AI assistants entering the digital realm.

Google's AI search results, Search Generative Experience (SGE) generates an answer to a query, summarising information from a number of selected web pages to provide an accurate and relevant result.

As artificial intelligence (AI) takes centre-stage in the SEO world, there are numerous AI-powered SEO tools that promise to enhance your strategy, driving your business to success.

There is no doubt that artificial intelligence (AI) is transforming search engine optimisation (SEO). It has revolutionised how businesses approach SEO.

2025 is expected to be a transformational year when it comes to pay per click (PPC) advertising, as campaigns become automated and diversified.

Many business owners and marketers feel they have less control over their search engine optimisation than their paid search, which is why many invest in channels they can control, even if they tend to be expensive and provide a lower return on investment.

AI Overviews have improved in 2025, playing a major role in user satisfaction and engagement. It is expected that this year we will experience more AI Overviews in search results.

Are you wanting to know if AI-generated content will hurt your search engine optimisation (SEO) efforts? When done correctly, AI-generated content can be beneficial, yet there is no simple yes or no answer to your question.

Successful pay-per-click (PPC) campaigns require planning, testing, and ongoing optimisation. There are so many different elements to bear in mind from your keyword research to targeting, along with bids and your advert copy, and much more.

Retargeting ads can be useful in boosting conversions. It is an opportunity to remind people about their interest, reconnecting with them at the right time.

When your landing pages are well designed and optimised, it provides you with an opportunity to make a great first impression on your potential customers.

Chances are if you already have Google Ads campaigns, you know the importance of your Quality Score and CPC (Cost Per Click), along with their close relationship.

Google Ads and Facebook Ads are Pay-Per-Click (PPC) advertising platforms. These are used to reach the right audience at the right time. Choosing the right one for lead generation is determined by your budget and goals.

There are tow major strategies that are part of digital marketing; search engine optimisation (SEO) and Pay-Per-Click (PPC) advertising.

Pay Per Click (PPC) data can help you improve your SEO strategy, boosting your ranking in organic results, driving traffic to your website, boosting brand visibility, credibility, and trust.

Great images improve buyers experiences, but they also improve your search engine optimisation (SEO) performance.

If you have an e-commerce store, then you may have heard about the importance of search engine optimisation (SEO).