Knowledge Centre

Statistics have proven that close to ninety percent of online shoppers will not return to a website where they had a bad user experience. This proves that user experience (UX) is not something you can ignore.

Ready-made software is general software that can work across all industries. In order to ensure things work seamlessly, custom app development is needed. Custom app development provides you with the tools you need to make tasks easier, faster, and improve user experience.

It is vital to ensure that you understand the importance of user interface (UI) when it comes to the usability of your website. When executed properly, user interface can have a positive impact on your user engagement. It has been proven that user interface (UI) design is fundamental to user engagement.

It is essential in today's digital world to have a website, whether your business website or eCommerce store, that is efficient, fast, and user friendly. Even though it's imperative to be visible on the internet, a large portion of small businesses do not have websites, making it very difficult to reach their target audience.

Consumers these days rely on social media platforms to watch videos, make purchases, and more. Social media has become a part of everyone's daily life. These social media platforms are powerful tools when it comes to marketing your products and services to your target audience.

In today's digital world, a strong online reputation is essential to encourage customer loyalty and trust. Negative reputations can cause a negative impact on your customer retention rates and profit margins. This is where online reputation management processes become important.

Website design is a mixture of functionality and creativity. To create a user friendly and visually appealing website requires an experienced designer that uses the best practices to ensure the best end results.

It is more important than ever to have a mobile optimised website. There are 7.2 billion smart phones in the world today and if your website is not designed for mobile devices, you are losing out on valuable visitors.

Every business will experience a negative review from time to time. It is not the end of the world, in fact, it's not the negative review, but how you deal with it that counts. There are right and wrong ways you can handle a negative review. When you get it right, you can turn a negative into a positive.

With over five billion internet users, businesses need to use Pay Per Click (PPC) campaigns an efficient and effective way to reach their audience, boosting their brand visibility and promoting their products and services.

Lead generation meaning can vary from one business to the next. Typically it describes the process of finding potential customers for your business, where a lead is someone that has expressed interest in your business.

Using digital marketing for brand awareness has become more important than ever before for businesses of any size and in any industry.

Pay Per Click (PPC) advertising is one of the most important and effective parts of any successful digital marketing campaign. Website owners use PPC advertising to display their adverts on search engines and other sites.

How do you identify how effective your digital marketing campaign is? Do you determine your success based on how many views you receive or how many shares you get?

Content marketing and Search Engine Optimisation (SEO) are essential when it comes to a successful digital marketing strategy. It is important to remember that seventy five percent of users will never scroll past the first page of search engine results pages (SERPs).

Link building is a valuable SEO technique that is similar to being quoted in the news. The more you are quoted, the more people see your brand as an authority in your industry. Businesses that incorporate link building into their SEO strategy improve their chances of rising up in ranking in search engine results pages (SERPs). In fact, ninety five percent of marketers today prioritise link building.

Search Engine Optimisation (SEO) is a process where you improve your website visibility in organic search results. SEO comprises of a number of tactics and techniques to help your brand improve visibility and reach your target audience.

Over the years, Google Maps has evolved considerably. It has evolved from a simple virtual map to a place where people can explore local businesses, plan a commute, and discover new locations. Today, Google Maps is more than a map, it's a place to discover new businesses, locations, and more.

Local SEO is an excellent opportunity for small to medium sized businesses to generate online traffic and attract new customers. It may seem like an impossible task to compete with larger or established competitors, but local SEO gives all businesses an even playing field, helping you rank higher in Google results.

Link building is a white hat SEO strategy that can help boost your visibility. It is an essential part of inbound marketing, helping to improve your ranking and drive organic traffic to your website.

Search Engine Optimisation (SEO) relies on the assistance of link building and backlinking. Link building refers is when you make a serious effort to secure hyperlinks from a variety of high authority websites.

To put it simply, link building is a process where you acquire hyperlinks from other relevant websites to your own website. It is when other websites add a hyperlink to your content on their own website.

When link building is combined with a proven technical SEO campaign, outstanding on-page SEO, and unique, high quality content, along with an excellent user inexperience, it is highly effective in helping to improve your ranking and drive quality traffic to your website.

Link building is an essential part of any successful digital marketing campaign. It is the process of acquiring backlinks (hyperlinks) from other relevant websites, directing visitors back to your website.