If you are asking if keyword research is still important to SEO, then you need to know that it is definitely important.

As a business owner, you probably already know that SEO is constantly evolving and looking to the future, there is one force we cannot ignore, artificial intelligence (AI).

The digital landscape is constantly evolving and companies are having to focus on their user's experience.

Rich snippets, also known as rich results, are important to search engine optimisation. These are enhanced search results, incorporating non-textual elements, such as images.

In order to ensure your website is optimised for visibility in Google Discover, along with search engine rankings, it is important to have a effective strategy in place that combines high quality and unique content, user experience (UX), and technical SEO.

If you are looking for a way to boost your brand visibility and drive more quality traffic to your website, you may want to consider influencer marketing.

Link farming is something we have all heard of and it's essential to understand these black hat link building practices, avoiding them at all costs, optimising for ethical practices to improve your ranking in search engine results pages (SERPs).

There are currently 4.88 billion smartphone users in the world and this number is expected to increase to 5.28 billion in 2025.

When you talk about search engine optimisation (SEO), most people automatically refer to Google, the search engine market leader with over ninety percent market share.

Artificial Intelligence (AI) has caused a lot of hype over the past couple of years, permanently changing search.

It's important to not underestimate how important press releases are to your SEO success.

International SEO is vital if you want to expand your business globally. These days we are connected on a global level, but even the most beautifully designed website can struggle to attract visitors without an effective international SEO strategy in place.

Search Engine Optimisation (SEO) involves improving your website and content in order to improve you ranking on search engines with the aim of attracting organic traffic, leads, and sales.

E-commerce website owners are seeing the importance of search engine optimisation (SEO). In order to ensure your e-commerce website appears in results when your audience searches for a product you sell, you need to optimise your site for SEO success.

Look at the Paris Olympics currently taking place, every single professional athlete taking part will tell you that they are constantly measuring their progress.

Google Search Console is a free service offered by Google to help you manage, track, and troubleshoot the appearance of your website when it appears in Google search engine results pages (SERPs).

SEO is constantly evolving, where brands used back linking as the top tier for off-site authority, a new metric has come into play, with brand mentions showing they are a powerful force when it comes to your ranking in search engine results pages (SERPs).

There are numerous factors that will impact your website ranking in search engine results, as a result, search engine optimisation (SEO) requires you to take these factors into consideration, one of which is domain age.

Search Engine Optimisation (SEO) is an essential factor to help your website climb the ladder to display on the first page of search engine results pages (SERPs).

SEO audits are essential to determine the performance of your website. Without carrying out an audit, it is impossible to identify things that could affect your website.

Many businesses rely on online platforms to reach their target audience, at the same time, the use of ad blockers is becoming a challenge for digital marketers.

You have created a stunning landing page and now you need to drive traffic to it, have you thought how you are going to do this?

Are you wondering how an influencer partnership can impact your SEO strategy? We will provide you with some answers in this blog, continue reading to find out more.

Click-through rate (CTR) measures the number of users that clicked on a hyper link to the total number of users who viewed the hyper link.