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How to Avoid SEO Pitfalls in Fashion Retail Sites

May 27, 2025inseo-knowledge-centre

E-commerce is growing in popularity throughout the world, as more consumers take to the internet to find the latest fashion items.

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Google Business Profile Optimisation: A 2025 Checklist

May 27, 2025inseo-knowledge-centre

When a user searches for a product or service you offer, your Google Business Profile (GBP) may be the very first thing they see.

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Why Local SEO Isn’t Just for Brick-and-Mortar Shops

May 26, 2025inseo-knowledge-centre

Do you own a brick and mortar shop in a town, village, or city? You can improve your online presence by taking advantage of local search engine optimisation (SEO).

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SEO Tips for Healthcare and Wellness Websites

May 26, 2025inseo-knowledge-centre

Studies have shown that seven in ten UK adults are looking to improve their health. This is fantastic news for healthcare and wellness websites.

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SEO for Service-Based Businesses: What You Must Know

May 26, 2025inseo-knowledge-centre

Service-based businesses can spend hours creating a beautiful website, only to see themselves ranking on the second or third page of search results.

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Mobile SEO for UK E-Commerce: A 2025 Guide

May 26, 2025inseo-knowledge-centre

Search engine optimisation (SEO) is constantly evolving. Which you already know from our previous blogs. We have changed from a desktop-first world to a mobile-first world.

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How to Manage SEO for Multi-Language Websites

May 26, 2025inseo-knowledge-centre

People throughout the world rely on search engines to find information and make purchases. Search engines are the most powerful driver for website traffic.

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What Makes a Page SEO-Friendly in 2025?

May 23, 2025inseo-knowledge-centre

When you see pages listed at the top of Googles search results, you probably see them as “lucky,” but luck has absolutely nothing to do with it.

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SEO for Shopify Stores: Tips for UK Retailers

May 23, 2025inseo-knowledge-centre

Many Shopify store owners are not using search engine optimisation (SEO) to their advantage, which we are going to focus on in this blog.

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How to Use Keyword Mapping to Prevent Overlap

May 23, 2025inseo-knowledge-centre

Keyword mapping is a valuable way to avoid keyword overlaps and cannibalisation, targeting your audience at each stage of their purchasing journey.

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How to Optimise Product Pages for Better Conversions

May 23, 2025inseo-knowledge-centre

Consumers today expect seamless, engaging, and informative shopping experiences. At the same time, search engines need to know what you selling and why you deserve a high ranking.

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How to Monitor Algorithm Updates Without Losing Sleep

May 23, 2025inseo-knowledge-centre

It's not uncommon for website owners to feel panic and concern when their site experiences take a major dip in traffic, right after an algorithm update.

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Why Structured Data and Schema Are Crucial for UK Sites

May 22, 2025inseo-knowledge-centre

Structured data and Schema are crucial for UK sites. When you incorporate structured data and schema to your website, you can enjoy numerous benefits, helping you gain a competitive edge.

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Why a SEO Audit Should Be Part of Your Quarterly Strategy

May 22, 2025inseo-knowledge-centre

Search engines continue to evolve, so does user behaviour, which is why your business needs a proactive approach to improve and maintain your online visibility.

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The Power of Heatmaps in Shaping SEO Strategy

May 22, 2025inseo-knowledge-centre

Have you noticed that your website visitors are not taking a desired action? Have you tested your title tags and meta descriptions, and yet you still don't know what went wrong?

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SEO Metrics that Actually Matter in 2025

May 22, 2025inseo-knowledge-centre

In 2025, an effective search engine optimisation (SEO) strategy involves understanding how SEO analytics assist with decision making, which boosting outcomes. Let's get stuck in.

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How to Create an Actionable SEO Report for Clients

May 22, 2025inseo-knowledge-centre

Whether you provide an in-house SEO service, or you provide it to your clients, you cannot underestimate the importance of search engine optimisation reporting.

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The Best Free SEO Tools for UK Small Businesses

May 21, 2025inseo-knowledge-centre

UK small businesses can thrive online with a solid and customised SEO strategy. The problem comes in when measuring your SEO efforts.

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How to Use Google Search Console to Improve SEO

May 21, 2025inseo-knowledge-centre

Google Search Console is a powerful tool you can use to improve your online presence and drive organic traffic to your website.

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How to Conduct a Competitor Backlink Analysis

May 21, 2025inseo-knowledge-centre

Conducting a competitor backlink analysis is essential when it comes to search engine optimisation (SEO). When you analyse your competitors backlinks, you learn what works in your industry, gaining insights on how to create a winning strategy.

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How to Build Links for a New Website Without Breaking Google’s Rules

May 21, 2025inseo-knowledge-centre

Before we get into how to build links for a new website, let's ask you a question. Did you know that pages that rank first on Google have 3.8x more backlinks than the pages that show from positive two to ten?

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How PR and SEO Can Work Together to Earn Links

May 21, 2025inseo-knowledge-centre

Have you worked hard on your website, ensuring you have followed the SEO best practices, along with digital PR? Yet your online visibility has not improved and you are not achieving the conversions you were hoping for.

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Why Editorial Links Outperform Directory Listings

May 20, 2025inseo-knowledge-centre

By now, having read some of our previous blogs, you know how important backlinks are to your SEO success.

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The Risks of Toxic Backlinks and How to Disavow Them

May 20, 2025inseo-knowledge-centre

It is important to understand that not all backlinks that link back to your website are helpful or healthy. Some can be toxic and dangerous to your online presence and overall success, harming your website.

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RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
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