Knowledge Centre

Image optimisation involves reducing the file size, dimension, and format of the image without losing the high quality. It is an essential element to improve your website performance.

Internal links create a network of connections within your website, when done properly. It helps your audience navigate their way through your website, reading beyond the initial page they arrive on.

Secure Socket Layer (SSL) encryption provides a secure and encrypted connection between your website and the users browser.

Search Engine Optimisation (SEO) is a number of techniques used to improve your website ranking in search results. It is an organic marketing solution.

Off-page SEO is an important part of any successful Search Engine Optimisation (SEO) strategy, helping to improve website ranking and generate more organic traffic.

Page speed has a direct effect on your search engine optimisation (SEO) efforts, user experience, and conversions. In 2024, page speed has become more important than in the past. It impacts everything from your website ranking to your conversions.

Did you know that operating systems, screen sizes, and location impact search engine optimisation (SEO) on mobile devices. People are spending more time on their mobile devices, using the internet in a variety of ways.

Having an understanding on how to allocate your digital marketing budget is an essential step to setting up for success. When you have money set aside for the right campaigns, you can reach your goals and generate a good return on investment.

Any great marketing strategy focuses on the customer. The problem is that in today's digital world, your customers can be just about anywhere.

Cloud technology has transformed the business landscape, driving innovation and efficiency. The public cloud services industry reached a staggering $591 billion in 2023, showing how effective and important this technology is to modern marketing campaigns.

When digital marketing teams analyse large amounts of data, they discover valuable insights into their customer behaviours and preferences, along with other trends that will impact the success of their campaigns. It is an essential process.

Competitor analysis is a valuable tool for your marketing strategy. It provides valuable insights into your competitors, helping you make data driven decisions, gaining a competitive edge.

Artificial Intelligence (AI) is no longer just a buzzword in the digital marketing world. In fact, it is reshaping how businesses connect with their target audience.

Many business owners wonder if using video ads on social media is worth the effort. If you are not using video as part of your social media strategy, you are being left behind.

Have you heard of PPC re-marketing? Do you know how it can improve your PPC campaign performance?

Providing outstanding customer service has become an essential business strategy with the rise in competition and customer expectations. Using AI chatbots is one of the many methods businesses use to meet their customers needs and optimise their processes.

Businesses need to find ways to reach their audience. We live in a digital world where we have information at our fingertips, thanks to the evolving internet.

SEO is very complex, made up of a number of techniques and tactics. Knowing how they work, will help you better understand why SEO is so important in today’s digital world. It is essential to any successful digital marketing campaign, making your website more visible, so you can attract quality traffic ,and convert visitors into valuable customers.

As you know, the more you use the internet, the faster you expect websites to load. We live in a fast paced world, and this means that your website visitors don't want to sit around and wait for your website to load.

Website heatmaps provide an effective way to visualise and analyse large datasets. Website heatmaps offer a powerful way to understand what visitors do when they are on your website. This includes how far they scroll, what they engage with, where they click, and more.

Companies are relying on various search engine optimisation strategies to be visible to their audience on the internet. Schema markup is one of the powerful tools available, yet often is unused.

Websites are visited by potential customers to find valuable information, products and services. Google Analytics is like a magic tool that provides you with everything you need to know about your website. There are some excellent benefits to using this tool, helping you understand your website and boost your business growth.

Social media is essential in the digital marketing world with hashtags being centre stage. These are simple words that follow the hashtag symbol (#). They are exceptionally powerful, transforming the way we navigate and engage on social media.

The digital marketing world is constantly changing and growing. The internet has provided us with new tools and technologies, with more being introduced by the day. As a result, new trends are constantly emerging.