Knowledge Centre

Featured Snippets have left many digital marketers scratching their heads, as this snippet section appears to be reserved for a fortunate few by Google.

Search Engine Optimisation (SEO) is important throughout all the content you publish, whether it's on your website or blog, along with other techniques.

Anyone that has done some research on search engine optimisation (SEO) will have come across keywords.

User-generated content (UGC) is a marketing tactic that is becoming very popular in the B2C sector.

When it comes to content creation, an important factor to consider is the implications that duplicate content can have on your website.

What is content freshness? Does it mean new content you published today, or does it mean content that is regularly updated?

Local citations are important parts of a successful local SEO strategy. You often see citations mentioned as NAP (Name, Address, Phone Number).

There are an extensive range of factors that influence your website performance when it comes to search engine rankings. While keyword and content remains significant, one of the overlooked factors when it comes to your SEO strategy is domain authority (DA).

Internal linking is essential to your website infrastructure, helping users jump from one page to another. Links are sometimes included in text and are inserted with an “anchor” to make your users experience pleasant.

Have you notice your rankings are dropping? Maybe you are not ranking on search engine results pages (SERPs) at all anymore. Have you been penalised by Google? Before worrying, you need to know you are not alone.

Just about every part of your website has some effect on search engine optimisation (SEO). One of Google's most important ranking factors is website authority. Google surveys other sites, finding out which ones link back to yours.

On average, Google updates their algorithms approximately six hundred times per year.

Voice search is one of the fastest growing technologies, enabling users to carry out a search by giving a command to their smart device, including mobile phones, wearables, and smart speakers. This saves them typing out their query.

There are numerous factors influencing your website visibility on search engine results pages (SERPs). One of these factors is social signals and how they impact your SEO strategy.

Keyword research requires time and dedication, therefore it is often overlooked when it comes to website creation, especially for business owners that are new to the process.

Search Engine Optimisation (SEO) is not easy to understand and manage, especially if you are running your own business and focusing on daily operations.

SEO is very complex, made up of a number of techniques and tactics. Knowing how they work, will help you better understand why SEO is so important in today’s digital world. It is essential to any successful digital marketing campaign, making your website more visible, so you can attract quality traffic ,and convert visitors into valuable customers.

Businesses often create multiple pages of content on the same topic. This can be done to comprehensively cover a topic, targeting different keywords, creating different formats of the content, or targeting different audiences.

Sitemaps are an essential part of your effective SEO strategy. They offer search engines and your website visitors with a roadmap of your content, helping to improve your ranking in search engine results pages (SERPs), while boosting user experience (UX).

Competitor analysis is an essential part of any successful SEO strategy. If you want to improve your rankings in search results, it is important that you perform a thorough competitor analysis, identifying where your competitors rank in terms of keywords.

Robot.txt files are simple text files that provide instructions to search engine crawlers on what parts of a website should be indexed, and what should not be taken into consideration.

When you talk about search engine optimisation (SEO), you are likely to hear the terms “white hat” and “black hat.” White hat are good SEO practices that are recommended by search engines, such as Google. Black hat, on the other hand, are bad SEO practices that break the rules.

Schema markup is vital to how your website content is understood and displayed by search engines. It is important to understand what it is and how it works, ensuring your site is visible and you provide a good user experience (UX), improving your SEO success.

Meta tags are essential to SEO. They make up part of your HTML tags, describing the content of your web page to search engines and website visitors. Meta tags appear in the page's code.