The local ecommerce industry is huge, but it is also highly competitive and generally entered with great expectations. Beguiled by slick advertising and success stories, few ecommerce entrepreneurs have a clear idea of what they're getting themselves into. Some will stay the distance, but many will fall by the wayside, wondering what went wrong when the idea was so good.
Entrepreneurs and business owners are constantly being told to 'do internet marketing' as if it is the most obvious - and easiest - thing in the world to do. The truth is internet marketing means putting in the hard yards to build your brand across platforms using a wide range of tried-and-tested strategies to put your business top of mind when customers come to making purchase decisions.
You've started a business and now you need a website. Considering the proliferation of the internet and the level of connectivity most people have today, this is a common scenario. A new business, or an existing one for that matter, simply can't afford not to be on the web. Often, the web is the primary means by which businesses attract customers and a prime source of new business.
Most people have at least heard of Search Engine Optimisation (SEO), but I would venture a guess that most of them think SEO is a magic trick that web gurus do between trips to the coffee machine. That impression can be forgiven as SEO is a complex and challenging field that is often shrouded in mystery. However, unravelling what SEO is and does can be the secret to unlocking profits you may have been missing out on.
The multiplicity of web designers, web design companies, web design platforms and DIY outfits that exist today is enough to confuse even the tech savvy business owner. There will always be a product, platform or service that you're not using and should be using or are using and shouldn't be using. Opinions are about as diverse as the packages and platforms available, so how do you choose?
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