Latent semantic indexing (LSI) is a mathematical document understanding and retrieval, used by search engines and other applications that need search capabilities, including e-commerce stores.

Are your current SEO efforts disorganised and chaotic? A SEO roadmap may be exactly what you need to keep everything on track.

ChatGPT has gained momentum with its conversational interface, along with its sophisticated artificial intelligence (AI) capabilities.

While traditional search engines matched keywords, they didn't understand the meaning behind your search query. Vector search is a powerful technology, changing how we navigate information.

Natural Language Processing (NLP) is shaping how we create, manage, and distribute information. In the centre, you find content creation.

Using AI to generate content should be done with human oversight and care, ensuring the content is not over-optimised and that any facts and information is accurate and up to date.

Today, businesses are focusing on improving user experience (UX) on their websites by integrating Artificial Intelligence (AI) technologies into UX design.

AI has evolved exponentially. It has become smarter and more sophisticated, yet it is still very younger, so you can't be shocked that it still has a few issues that need to be addressed.

ChatGPT is an effective AI-powered SEO tool when used correctly. It is only as good as the prompts you provide it with, whether it is to write a compelling meta description, conduct keyword research, or helping with brainstorming.

Search engine optimisation (SEO) is evolving at a rate of knots. From the start, website owners relied on SEO tools to complete keyword research and website audits.

Generative AI has changed already SEO and now you should be ready for AI search. If your website isn't SEO AI-ready, then you should be busy preparing for next-gen search engines. Let's get stuck in.

Google's algorithms are constantly evolving, adapting, improving, and of course, updating. Now for Google's latest algorithm, MUM (Multitask Unified Model), that is now revolutionising the way we find information on the internet.

Today, your online success depends on semantic search and focusing on entity-based SEO. Boost authority by growing your semantic footprint with consistent entity information across all platforms.

When it comes to your website, you need to focus on performance, user experience, and search visibility. One of the big decisions you are going to have to make is whether to choose server-side rendering or client-side rendering.

If you are constantly striving to maintain a strong online presence, but your results are disappointing, it could be caused by negative SEO attacks. Let's take a closer look.

Google's AI Overviews were introduced last year, the latest search feature using AI that generates summaries, answering users questions directly in search results.

Google Tag Manager is a useful tool that streamlines the adding and updating of website tracking codes for your website. It makes gathering and managing your marketing data easier.

Artificial Intelligence (AI) is transforming content creation as we know it. Thanks to AI, content creation has become fast, efficient, and scalable.

If you own an international website that has a .com domain name, such as geniecrawl.com, then server location becomes more important.

Redirect chains and loops are not only frustrating for your website visitors and could result in higher bounce rates, but they are also detrimental to your crawl budget, slowing down page indexing.

Pagination is not an easy process. Chances are you've already encountered product lists that span numerous pages, or multi-page articles.

One of the factors influencing website performance is how fast the browser can load the resources that your web page needs, such as fonts, scripts, images, and style sheets.

Crawl budget is an important search engine optimisation (SEO) element that websites need to focus on. Crawl budget is essential when it come to larger websites that may have millions of web pages, or websites with pages that change on a daily basis.

When your non-important pages are indexed, it means search engines have less time to index the rest of your site, your important pages.