Search Engine Optimisation (SEO) is an important part of any digital marketing strategy. Redirection, on the other hand, describes forwarding one of your URLs to another URL.

Image optimisation refers to the reducing of file size, format, and dimension of the images you publish without compromising on quality.

How do bounce rates affect your Search Engine Optimisation (SEO) efforts?

Structured data and schema mark-up are used interchangeably and is often called the search engine language. It is an authoritative vocabulary, helping search engines understand and match website content to search queries.

Canonical tags are pieces of HTML code that helps search engines determine which is the main version of a web page, helping to differentiate the main version from the rest of your identical or similar pages.

Local businesses must not overlook the outstanding potential of local search engine optimisation (SE) to enhance their online visibility.

Adding creative content strategies to your content campaign helps you grow your reach. One of the most popular options is YouTube.

How you organise your content is important to search engine optimisation (SEO), whether you are writing a new blog post, adding a new page to your website, or updating your ecommerce website.

Mobile-first indexing is the way Google's search engine indexes and ranks a website. Google uses the mobile version of the website for indexing and ranking in search engine results pages (SERPs).

Everyone is in a rush these days, they expect web pages to open within a couple of seconds, they expect to search on the internet and find the exact information that they are looking for, and they expect to find information that will briefly explain what they want to understand.

Any digital marketer will tell you that they always want to know what customers are looking for. When they have this information, it is easier to provide the right product, service, or information, increasing the chances of a conversion.

Careful structuring your your website creates a seamless and intuitive user experience (UX) that search engines and your users will appreciate. Site architecture is an important part of technical SEO.

Dwell time is a controversial topic in many SEO circles, but at the same time, it is an important page metric. Dwell time is the time it takes for a user to return to a search engine results page (SERP), after they have clicked on a result. Calculating dwell time is relatively simple.

The digital world is constantly evolving and expanding. This means Search Engine Optimisation (SEO) strategies need to adapt to new technologies and trends.

As everyone knows, Search Engine Optimisation (SEO) is constantly evolving. Once concept that has become important to SEO professionals is semantic search.

Alternative text, or Alt text, describes the function or appearance of an image on your webs page. Alt text is read by programmes used by people with visual impairments or low vision.

HTTPS is HTTP with a Secure Socket Layer (SSL) certification. SSL certificates encrypt HTTP requests and responses.

Featured Snippets have left many digital marketers scratching their heads, as this snippet section appears to be reserved for a fortunate few by Google.

Search Engine Optimisation (SEO) is important throughout all the content you publish, whether it's on your website or blog, along with other techniques.

Anyone that has done some research on search engine optimisation (SEO) will have come across keywords.

User-generated content (UGC) is a marketing tactic that is becoming very popular in the B2C sector.

When it comes to content creation, an important factor to consider is the implications that duplicate content can have on your website.

What is content freshness? Does it mean new content you published today, or does it mean content that is regularly updated?

Local citations are important parts of a successful local SEO strategy. You often see citations mentioned as NAP (Name, Address, Phone Number).