Knowledge Centre

Keyword research requires time and dedication, therefore it is often overlooked when it comes to website creation, especially for business owners that are new to the process.

Search Engine Optimisation (SEO) is not easy to understand and manage, especially if you are running your own business and focusing on daily operations.

SEO is very complex, made up of a number of techniques and tactics. Knowing how they work, will help you better understand why SEO is so important in today’s digital world. It is essential to any successful digital marketing campaign, making your website more visible, so you can attract quality traffic ,and convert visitors into valuable customers.

Businesses often create multiple pages of content on the same topic. This can be done to comprehensively cover a topic, targeting different keywords, creating different formats of the content, or targeting different audiences.

Sitemaps are an essential part of your effective SEO strategy. They offer search engines and your website visitors with a roadmap of your content, helping to improve your ranking in search engine results pages (SERPs), while boosting user experience (UX).

Competitor analysis is an essential part of any successful SEO strategy. If you want to improve your rankings in search results, it is important that you perform a thorough competitor analysis, identifying where your competitors rank in terms of keywords.

Robot.txt files are simple text files that provide instructions to search engine crawlers on what parts of a website should be indexed, and what should not be taken into consideration.

When you talk about search engine optimisation (SEO), you are likely to hear the terms “white hat” and “black hat.” White hat are good SEO practices that are recommended by search engines, such as Google. Black hat, on the other hand, are bad SEO practices that break the rules.

Schema markup is vital to how your website content is understood and displayed by search engines. It is important to understand what it is and how it works, ensuring your site is visible and you provide a good user experience (UX), improving your SEO success.

Meta tags are essential to SEO. They make up part of your HTML tags, describing the content of your web page to search engines and website visitors. Meta tags appear in the page's code.

Image optimisation involves reducing the file size, dimension, and format of the image without losing the high quality. It is an essential element to improve your website performance.

Internal links create a network of connections within your website, when done properly. It helps your audience navigate their way through your website, reading beyond the initial page they arrive on.

Secure Socket Layer (SSL) encryption provides a secure and encrypted connection between your website and the users browser.

Search Engine Optimisation (SEO) is a number of techniques used to improve your website ranking in search results. It is an organic marketing solution.

Off-page SEO is an important part of any successful Search Engine Optimisation (SEO) strategy, helping to improve website ranking and generate more organic traffic.

Page speed has a direct effect on your search engine optimisation (SEO) efforts, user experience, and conversions. In 2024, page speed has become more important than in the past. It impacts everything from your website ranking to your conversions.

Did you know that operating systems, screen sizes, and location impact search engine optimisation (SEO) on mobile devices. People are spending more time on their mobile devices, using the internet in a variety of ways.

Having an understanding on how to allocate your digital marketing budget is an essential step to setting up for success. When you have money set aside for the right campaigns, you can reach your goals and generate a good return on investment.

Any great marketing strategy focuses on the customer. The problem is that in today's digital world, your customers can be just about anywhere.

Cloud technology has transformed the business landscape, driving innovation and efficiency. The public cloud services industry reached a staggering $591 billion in 2023, showing how effective and important this technology is to modern marketing campaigns.

When digital marketing teams analyse large amounts of data, they discover valuable insights into their customer behaviours and preferences, along with other trends that will impact the success of their campaigns. It is an essential process.

Competitor analysis is a valuable tool for your marketing strategy. It provides valuable insights into your competitors, helping you make data driven decisions, gaining a competitive edge.

Artificial Intelligence (AI) is no longer just a buzzword in the digital marketing world. In fact, it is reshaping how businesses connect with their target audience.

Many business owners wonder if using video ads on social media is worth the effort. If you are not using video as part of your social media strategy, you are being left behind.